Instagram Ad Specs: The Ultimate Guide In 2025

Instagram has become a dominant platform for advertisers looking to connect with audiences through visually engaging content. However, to create ads that perform well, it’s crucial to adhere to the latest Instagram ad specs. 

This guide covers everything you need to know about the optimal dimensions, file sizes, and formats for various Instagram ad types to ensure your campaigns shine.

What Are Instagram Ad Specs?

Specs for Instagram ads refer to the technical requirements and guidelines for creating ad content that aligns with Instagram’s platform standards. 

When your ad meets the correct specifications, it ensures:

• Proper display across devices.
• Enhanced user experience.
• Better ad performance and ROI.

Instagram Ad Dimensions For All Ad Types

Each ad type, whether a feed ad, story ad, or reel, requires specific dimensions and aspect ratios to display properly. Let’s dive deeper into each type of Instagram ad.

Instagram feed ad specs

Instagram feed ads appear seamlessly in users’ feeds and are designed to blend in naturally. This format offers three main options: square, portrait, and landscape.

Instagram reels ad specs

Instagram reels have become a go-to format for short-form video content. Ads placed here need to be dynamic and captivating to compete with organic reels.

• Dimensions: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• File Size: Up to 4 GB
• File Format: MP4 or MOV
• Duration: 15-30 seconds
• Sound: Strongly recommended

Reel ads are perfect for telling engaging stories through motion and music. GDT Agency recommends you leave space for your profile icon and CTA buttons. For reference, consider:

• 14% of the top
• 35% of the bottom
• 6% on the sides 

Instagram story ad specs

Instagram stories offer full-screen vertical ad placements that disappear after 24 hours. These are Instagram ad specs for stories:

• Dimensions: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• File Size: Up to 4 GB
• File Format: JPG, PNG, MP4, or MOV
• Duration: Up to 15 seconds per story slide
• Text Limit: Minimal text for clarity

When should you use story ads on Instagram? Story ads are particularly effective for driving direct actions like swipe-ups or link clicks.

For more tips about Instagram ads, you can read our Meta Ads blogs.

Instagram carousel ad specs

Carousel ads allow you to showcase multiple images or videos in a single ad. They offer a swipeable format that’s great for storytelling or highlighting product features.

• Image Dimensions: 1080 x 1080 pixels (1:1 aspect ratio)
• Video Dimensions: 1080 x 1080 pixels
• File Size: Images up to 30 MB; videos up to 4 GB
• File Format: JPG, PNG, MP4, or MOV
• Number of Cards: 2-10 per carousel
• Duration (Video): Up to 60 seconds per card

Are you running an eCommerce business? Carousel ads offer a visually appealing way to showcase multiple products. So, if you sell something professionally, try these Instagram ads.

>>> See more: How to add captions to instagram reels? <<<

Instagram image ad specs

Static image ads remain a staple for Instagram advertising. They are simple yet effective for delivering clear, impactful messages. Here is what we have compiled about Instagram ad dimensions for images.

• Recommended Dimensions: 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait)
• File Formats: JPG, PNG
• File Size: Up to 30MB

Image ads are best used for highlighting a single product, offer, or service. To make it more attractive, add some hashtags and stickers. This depends on your business area.

Instagram ad specs for Shopping ads

Instagram Shopping ads enable businesses to tag products directly in their ads, creating a direct path to purchase. They are best if you want to increase the conversion rate.

• Dimensions: 1080 x 1080 pixels
• Aspect Ratio: 1:1
• File Size: Up to 30 MB
• File Format: JPG, PNG, or MP4
• Text Limit: Up to 125 characters

Instagram Collection ad specs

Collection ads combine video or image content with product catalogs, enabling users to shop directly within the app. This format is excellent for eCommerce brands looking to streamline the shopping experience.

• Dimensions: 1080 x 1080 pixels
• Aspect Ratio: 1.91:1 to 1:1
• File Size: Up to 30 MB
• File Format: JPG, PNG, MP4, or MOV
• Text Limit: Up to 125 characters for the primary text, and 40 characters for the headline

Instagram ad specs for Slideshow ads

Slideshow ads are an alternative to video ads. You can create looping videos from a series of images. This format is great for showcasing multiple visuals in a dynamic, lightweight format.

• Dimensions: 1080 x 1080 pixels
• Aspect Ratio: 1:1
• File Size: Up to 30 MB per image
• File Format: JPG or PNG
• Duration: 3-60 seconds
• Text Limit: Up to 125 characters

Instagram Explore ads specs​

Explore Ads appear within the Explore page, where users discover new content and accounts. Explore ads are ideal for reaching users who aren’t following your account.

• Recommended Dimensions: 1080 x 1080 pixels
• Aspect Ratio: 1:1
• File Size: Up to 30MB for images, 4GB for videos

Tips for Optimal Instagram Ad Performance

Beyond the technical Instagram ad dimensions, several critical factors determine the success of your campaign. These key tips will help you create high-performing campaigns that resonate with your target audience.

• Maintain consistent branding: Use your brand colors, fonts, and logo across all ad formats.
• High-quality visuals: Ensure your images and videos are high-resolution and visually appealing.
• Mobile-first approach: Optimize your ads for mobile devices, as most Instagram users access the platform through their phones.
• Clear call-to-action: Use strong CTAs to encourage user engagement (Shop Now, Learn More, Download).
• A/B testing: Experiment with different ad sizes and formats to see what performs best for your target audience.

Conclusion

Understanding and adhering to the latest Instagram ad specs is essential for maximizing your advertising performance on the platform. Each ad type has specific Instagram ad sizes and requirements that can make or break your campaign. 

By following these guidelines, your Instagram ads will look professional and deliver higher engagement and conversions.

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