A Full Guide To Your Account Spending Limit On Facebook Ads (2025)

The account spending limit on Facebook ads is a useful feature for cost control. So, what is it, why should we use it, and how to manage it efficiently? What to do if Facebook notifies you that your account spending limit has been reached? This article covers everything you need to master this tool. 

What Is The Account Spending Limit On Facebook Ads?

Primarily, you need to know the definition of the Facebook account spending limit. 

An account spending limit is an adjustable cap on the total amount spent across all campaigns on a specific ad account. It is optional, applied for a lifetime, and set by the account admin.

When is the account spending limit activated?

Your ad account spending limit will come into place in some situations:

• When your total amount spent reaches the limit. All campaigns and ads will stop after that. To keep advertising on this account, you need to change or remove this limit. You may also reset the amount spent toward the threshold.
• When you set up a campaign and allocate a budget that exceeds the limit. If the budget you set pushes the amount spent over the limit, you’ll receive an error notification. Facebook will require you to either adjust the campaign budget or increase the account spending limit.

What’s the difference between account, campaign, and daily spending limit?

Besides the account spending limit, there are two other types of Facebook ad spending limits. They are the campaign spending limit and daily spending limit.

Let’s compare them head-to-head to see the difference.

Table: Comparing 3 Facebook spending limits

Why Should We Use Facebook’s Account Spending Limit?

Meta designs the account spending limit for a reason. By using this feature, Facebook advertisers can:

• Prevent overspending: Avoid spending too much, even when ad costs escalate out of control.  
• Control budget: Remind advertisers to plan campaign budgets appropriately. 
• Secure finance: Limit losses in case of account hacked or unauthorized access.
• Adjust anytime: Provide flexibility to increase, reduce, or remove limits as needed.

The account spending limit on Facebook ads allows advertisers to focus on executing high-performing ads. No need to worry about overshooting the budgets you have planned.

Related article: How Much Should I Spend On Facebook Ads 2025? Expert Advice and Tips

How To Manage Your Facebook Account Spending Limit?

Your account spending limit can be managed in Facebook Ads Manager, on both mobile devices and desktops.

Step 1: Access Payment Settings

Log into Facebook and navigate to Facebook Ads Manager.

Select Billing and Payments from the left sidebar.

Then, click Payment Settings.

You can switch to the ad account you want to manage the spending limit from the dropdown menu at the top right.

Step 2: Go to Account spending limit

Scroll down the Payment Settings page.

The Account Spending Limit section is under the Payment Methods section.

Step 3: Choose your action

Click on the (…) on the right and see available options. 

• If you haven’t set up a spending limit for your ad account, you can select Set Limit.
• If you need to increase or reduce the spending limit, hit Change.
• If you want to remove your spending limit, click Remove.
• If you want to reset the amount spent to $0, choose Reset.

Step 4: Set up your account spending limit

When you hit Set Limit or Change, a pop-up window appears, 

Here, you can select:

• When you want this limit to reset. You may just set it to reset automatically on the 1st day of every month. Or you put it to manually reset only when you make changes.

• The spending limit you want to set. Enter the desired amount here. Remember that this limit does not include taxes, so the actual billed amount can be higher.

Step 5: Review and save the limit

Once you’ve done with your Facebook account spending limit settings, select Save to confirm the changes.

Finally, review the notification and hit Done.

Related article: A Quick Guide On How To Set A Spending Limit On Facebook Ads (3 Types)

Easy Tips To Fix The Account Spending Limit Reached?

Receiving the Account spending limit reached Facebook ads error message? Are all your campaigns stopped? What to do now?

Don’t fret! You can fix this issue in no time.

Here are some top tips to fix this error.

For postpaid ad accounts

If you are using a postpaid ad account and your spending limit is reached, you need to change or remove it. 

I’ve clearly instructed how to remove or increase the account spending limit on Facebook in the previous section. Please scroll back for details.

You may also hit the blue Manage spending limit button from the notification like in the screenshot below, for quick access. Then, do as usual to reset, remove, or raise your account spending cap.

For prepaid ad accounts

Many advertisers using prepaid ads accounts have reported this error. They receive a notification that: you need to increase or reset the account spending limit. However, every time they try to do it, they cannot find any button or link the same as in postpaid ad accounts. 

I’ve experienced the same issue and here’s the solution: Just top up more to your ad account, and ignore notification. My ads are still working anyway, so I believe it’s just a bug from Facebook. 

Conclusion

Mastering your account spending limit on Facebook ads is the key to effective budget control. It’s also a method to prevent excessive losses from increased costs and fraud. By understanding its nature and following the steps and tips outlined above, you can truly make this feature work for you. 

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