Does Adding A Location On Instagram Help? 7 Perks You Can Get (2025)

If you want to market your brand on Instagram, you should know how to leverage all features offered by the platform, including location. People may wonder: does adding a location on Instagram help? What are the perks of this feature? In today’s post, we’ll discuss why you should add your location on Instagram and how to do it smoothly. I will also provide some tips for using Instagram location tags effectively. 

Does Adding A Location On Instagram Help? 

Whether you are running a small hostel or a large business, adding your location on Instagram can be beneficial for your growth. My Instagram business account gets more likes and followers when using location. The impact could be huge or little depending on how compelling your content is, but basically, it won’t do any harm. 

So, does adding a location on Instagram help? Just give it a try and let the results speak for themselves.

Perks Of Adding A Location On Instagram You Can Get

When using location on Instagram, you can expect to get some perks as below.

Builds Trust

By revealing where your business is located or operating, you can make your post more believable and relatable for customers, creating a sense of transparency, legitimacy, and authenticity, and building trust in your brand.

Expand reach

Every day, over 500 million people visit through Instagram. So at any time, there could be thousands of people tapping on a location tag from feed posts or searching for a location in the Explore page. 

Adding a location on Instagram helps you reach these users more easily even when you are not boosting posts with paid ads.

Potential customers can find your brand through search or the Explore page, which can increase post views and your visibility on Instagram. 

Improve local SEO

Adding a location on Instagram can help local businesses achieve a higher local search ranking.

For example, if you are running a restaurant in the Hoan Kiem district of Hanoi, Vietnam and you add your location on Instagram posts, restaurant-goers searching for this location will be more likely to see your post. Especially if your food pictures look really delicious, they are likely to choose you because of the short distance.

Boost engagement

Does adding a location on Instagram help boost engagement? Yes, it does. 

Instagram location tags can do magic in captivating attention and encouraging users to engage with your post. They can comment on their feelings about your location or ask for details. They may also tap the location tag or your profile picture to explore more similar content. 

Benefit from the algorithm

With a high engagement rate, you may expect to be rewarded by Instagram’s algorithm. Your content can get prioritized to show up more frequently on the Explore page, ahead of your followers’ stories, or higher in their feeds. 

Drive traffic from popular locations or big events

If you are near a popular location or a big event like a festival, adding an Instagram location can help drive users scrolling through that location tag to your post. You can tag popular places of interest like cities, parks, monuments, etc.

Increase sales

With more online reach and engagement, you can have more opportunities to convert these viewers into foot traffic by encouraging local people or visitors nearby to check out your business, increasing sales, and boosting revenue. 

How To Add A Location On Instagram: The Ultimate Guide

Now that you know why we should add a location on Instagram, let’s learn how to add a location on your Instagram feed posts, stories, or business bio. Whether it’s an existing or custom location, I will walk you through all the steps.

How to create a location on Instagram in 2025?

To create a new location on Instagram, you must start from its parent app, Facebook. 

Here is how to add a location on Instagram that doesn’t exist:

• Log into Facebook.
• Create a post.
• Select Check-In.
• Turn on Location Services. 
• Type the name of your custom location on the search bar. 
• Click +.
• Add in location name and details.
• Click Save Custom Place.

Adding a location to a feed post on Instagram 

You can easily add a location to a feed post before publishing it on Instagram. Follow these steps: 

• Click Add location.
• Type the location name.
• Select your location from the suggestions to add it to your post.
• Click Share.

Now you can see the location tag appears right under your account name. 

You can also change or add a location to a published post:

• Tap on the three-dot icon in the upper right corner of the post.
• Select Edit.
• Tap the location tag to make changes. 

How to add a new location to an Instagram story in 2025?

Adding a location to Instagram stories is as simple as regular feed posts. 

Here are the full steps:

• Tap the sticker icon at the top of the screen.
• Select Location.
• Type the location name and select it from the suggestions. 
• The location sticker is now added to the story. You can tap on it to play around with the format or color of the location sticker. You can also drag it to move or change its size. 

How to add a location to an Instagram profile?

Adding a location on the Instagram profile is an advanced feature for Instagram business accounts only. If you are using a personal account, you cannot add your location to your bio.

Here is how to add your business location to your Instagram bio:

• On your profile page, tap Edit profile.
• Tap Contact options.
• Tap Business address.
• Enter your location.
• Toggle on the switch to display your contact info.

That’s all. Your location is now shown in your bio section.

Tips To Use Instagram Location Tags For More Engagement

With the right approach, you can make the most of Instagram location tags. Here are some tips to use it effectively.

Collab with local influencers

According to a 2020 survey, 89% of marketers reported that Instagram is important for influencer marketing. This makes Instagram the top platform for influencers.

Your newly created location can be rarely used. To promote it, hunt and partner with local influencers. This tip can work great for local brick-and-mortar stores, such as hair salons, restaurants, and coffee shops. 

You can follow these steps to scout out local influencers:

• On Instagram, tap the magnifying glass icon to search.
• Type your city or a location near you, and tap the Search icon on your keyboard.
• Tap the Places tab.
• Click on the most relevant suggestion.
• Select Top to see the most engaged posts, and scroll to find suitable influencers for your business.
• You can use the map view to find popular nearby locations and explore more posts from there.

Add location-based hashtags

Besides adding a location, you can use location-based hashtags to increase your exposure to the local community.

For example, this local bakery added both a location and several hashtags such as #anvatsaigon #anvatphunhuan, #saigonfood, and #saigonfoodie.

Encourage customers to check in to your location

Consumers often find user-generated content that showcases real customer experiences more credible and genuine than branded content. Thus, make sure UGC is a part of your brand marketing on Instagram.

To incentivize UGC for your new location tag, you can offer special incentives such as a 10% discount for those who check in your store. 

Engage with check-in posts

Finally, regularly check your location tag and actively engage with your customers’ check-in posts. You can like, comment, and share their posts to your stories to build closer connections with customers. 

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Conclusion

Does adding a location on Instagram help? My short answer is yes. By following my guide and tips, you can make full use of this feature to get more reach, likes, and followers, and forge relationships with Instagram users in your vicinity. 

Besides location tags, Instagram ads and agency ad accounts can be additional powerful tools to build brand awareness and reach potential customers. Leave your contact below and we will reach you with amazing solutions to help you optimize ad costs and maximize ROI with Instagram ads. Happy Instagramming!

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