Facebook Ad Account Restricted: 8 Ultimate Steps To Fix (2025 Updated)

Are you looking for a recovery solution for a Facebook ad account restricted from advertising? This article will cover common reasons for your ad account restriction, full-step instructions to deal with it, and proactive measures to avoid it in the future. Gear yourself up to reinstate your ad account and restart powerful Facebook ad campaigns for business success.

What Does Facebook Ad Account Restricted Mean?

Before we delve deeper into a step-by-step guide to fix the restriction situation, it’s necessary to understand the meaning of account restrictions on Facebook.

What is restricted on Facebook?

Facebook has its own policies and standards that require advertisers to follow in order to advertise. Therefore, when advertisers go against Facebook’s policies and standards, or their ad account engages in any unusual or high-risk activity related to payment issues, authentication issues, …, Facebook will restrict their ad account.

When your ad account is restricted, it means that Facebook has placed some limitations on your ad account.

If your ad account is restricted from advertising, you may: 

• Be limited on ad spend  per day or a lower payment threshold
• Loss of access to some payment features
• Lose access to some Facebook ad features.
• Lose the ability to advertise on Facebook and Meta platforms using this account.

 But don’t be so stressed because you can go to Meta Business Support Home to resolve issues that you might encounter around compliance with Facebook policies and standards or unusual activities in your account.

Types of Facebook Advertising Restrictions

As mentioned in the section above, there are 2 main reasons that can lead to Facebook account restrictions are Facebook policy and standards violations and unusual activity. Each main reason will lead to a distinct type of advertising restriction on the platform.

Advertising restrictions for policy violations

If the advertisers don’t comply with the Advertising Standards or other policies and terms, they may face advertising restrictions from Facebook. Facebook can apply advertising restrictions to different assets, including business portfolios, ad accounts, Facebook pages, and user accounts. Advertising restrictions may be applied to the following:

• Business portfolio: A central hub to connect and manage your various business assets, such as Facebook, Instagram accounts, ad accounts, and product catalogues. If your business portfolio is restricted, your business portfolio isn’t allowed to advertise.
• Ad account: An account that advertisers use to create and manage ads, pay for ads, see insights, and analytics across Meta platforms. If your ad account is restricted, your ad account, its ads, and some of its advertising assets will be disabled.
• Page: Page represents your business on Facebook, connects with the Facebook community, and is a crucial thing to advertise. If your Page is restricted, you aren’t allowed to advertise.
• User account: A User account is a Facebook-specific account of a person who is advertising using an ad account. If restricted, you lose access to business assets and can’t use Meta products to advertise

It is clear to see that each Facebook asset comes with different restrictions. If your personal ad account is restricted, though, you can not able to advertise, but your business can still run ads via another user. In contrast, if your Business Manager account is restricted, you are not able to advertise til the day you reinstate your Business account.

Advertising restrictions for unusual activity

When Facebook notices unusual activity in your business portfolio, ad account, Page, or user account, this platform may temporarily restrict certain features to investigate the issue, and the restrictions in this case can include:

• Limited advertising spending or a lower payment threshold
• Loss of access to some payment features
• Loss of the ability to add admins, partners, or users
• Loss of the ability to create new ad accounts.

Identify a restricted Facebook ad account

When you access Ads Manager, you will be informed about the restriction. Click See Details to be directed to Business Support Home. 

In the Account Overview section, you can see the status of your ad account. Facebook may also provide some general explanations about this restriction.

How does it affect your business?

Every paused ad is a missed opportunity, resulting in losses of customers and revenue. 

When a Facebook ad account is restricted, it stops existing ads and prevents you from creating new campaigns on Facebook and reaching its enormous audience base.

Hence, it’s important to recover your restricted ad account and find solutions to minimize risks and restrictions when advertising on Facebook.

Why Is My Facebook Ad Account Restricted?

Thousands of advertisers are restricted from Facebook ads every day. It’s a common experience you may suddenly encounter at any time in the Facebook marketing journey.

Facebook restricted ad accounts for three main reasons.

Policy violations

This is the most popular mistake yet the hardest to navigate for advertisers. 

Facebook’s advertising policies are ever-expanding and subject to change without notice, with a long list of rules to read. Thus, advertisers must always update their knowledge to ensure ad compliance.

Moreover, even when you don’t violate the policies with your ad account, it may still be restricted due to a connection with a violating asset. 

Severe policy violations can restrict an entire business manager account or a Facebook page from advertising.

We can break down policy violations into 3 main types:

Violating content

Posting content that goes against Facebook’s policies is how to get a restricted Facebook ads account or even a disabled ad account. Facebook doesn’t allow kinds of ad content as below:

• Unacceptable content: Child sexual exploitation, coordinating harm, dangerous organizations, discriminatory practices, hate speech, human exploitation, misinformation, vaccine discouragement, etc.
• Deceptive practices: Fraud and scam content, misleading practices, disguising ad content/landing page.
• Restricted goods and services: Alcohol, hazardous goods, adult products, sales of human body parts, tobacco, weapons, unsafe substances, cryptocurrency, online gambling, etc.
• Objectionable content: Sexual content, bullying and harassment, profanity, privacy violations, persona attribute implication, shocking content, violence, suicide, self-injury, and more.
• Intellectual property infringement: Copyright, trademark, and other legal rights infringement.
• Low-quality or disruptive content: Withholding information, sensationalized and exaggerated language, low-quality landing pages, etc.

Evading enforcement

Is your new Facebook ad account restricted upon creation? This may be because you are trying to outsmart Facebook’s systems.

Your ad account is subject to a restriction if you:

• Try to create a new ad account to repeat violations after getting a disabled account.
• Coordinate with other accounts or assets to run the same ads breaching Facebook’s policies.
• Run ads without a clear business goal to circumvent Facebook’s review system.

Violating networks or associations

Facebook also looks at associated connections to detect violating advertisers and restrict them.

Ensure you are not in an account network with ad accounts or business assets that egregiously violate Facebook’s policies.

Intellectual property or privacy violations

Meta doesn’t allow ads that use copyrighted or trademarked material without permission, such as brand logos, product images, music, videos, or any other protected work. Therefore, your ads can also be restricted if they misuse someone’s personal information or violate privacy rights.

Repeatedly submitting disapproved ads

If you keep submitting ads that have already been denied or disapproved by Facebook’s system too many times, whether you change your ads a little bit, Meta can still see it as an attempt to circumvent the review process. This can cause your account to be restricted, especially if the ads break the same policies each time.

Too much negative feedback on your ads

Did you know that people can leave feedback on your ads? Indeed, whenever an ad is shown on Facebook, users can give feedback for that. Facebook also asks users about ad relevance, selecting ads at random. 

If they’re not interested, users can click the “…” on any ad to hide it or stop seeing ads from that advertiser. Negative ad feedback can hurt your ad performance and can even lead to account restrictions if it happens often. Though one or two negative feedback may be forgiven, large quantities of negative feedback will get your ads disabled.

Suspicious activities

Facebook may also limit your ad account to certain advertising features when your ad account displays unusual activities to protect your account and payment method from hackers.

Sometimes, Facebook may mistakenly restrict your ad account if you log into your account from a different IP address or increase your budget too quickly within a short time.

Account authenticity

Facebook prioritizes advertisers’ authenticity for security purposes. Therefore, using a fake account or not enabling two-factor authentication can make your Facebook account restricted for ads.

Links to banned business assets

Meta restricts accounts that are connected to problematic assets, such as pages or business accounts that have been involved in scams, fraud, or prohibited activities. Therefore, your account may be restricted if any linked activity matches that of assets that have already been taken down.

>>>Related Article: Facebook Ad Account Disabled: Causes + Proven Solutions 2025

How To Fix A Restricted Ad Account On Facebook? (2025)

Your advertising access is restricted on Facebook, how to fix it? Don’t worry, I’m here for you. To help you overcome this issue, I outline what to do if your Facebook ad account is restricted.

The best thing to do when having a Facebook ad account restricted is to check the Account Overview section to see why it happened. To fix your restricted Facebook account, go to Business Support Home (previously called Facebook Account Quality) and follow the steps shown under “What you can do.” The steps you’ll need to take depend on what caused the restriction. You may be asked to follow these steps:

Confirm your identity

In most cases, you’ll need to provide the detailed information, like your email, phone number, ID, or payment method, to help Facebook confirm your identity before Facebook reinstates your account.

To confirm your identity, you will need to go to Business Support Home, click Account status overview, choose the restricted account, and follow the on-screen steps. Your account will be reinstated immediately after completion of this step, and no further action is required.

Complete verification

If Facebook notices unusual activity on your account, Facebook will require you to verify that it’s really you before your account can be reinstated. Depending on the type of verification, you’ll either see Start verification or Request review options.

In Business Support Home, click Start verification in the What you can do section and follow the steps if you see Start verifications.. You may need to provide your email, ID, or payment method. In case you see Request review, in the What you can do section of Business Support Home, click on Secure your account, follow the on-screen steps to verify your account.

After you’ve successfully completed this process, your account may be reinstated.

Enable two-factor authentication

If you’re a user of a business portfolio that’s over 90 days old, you may need to enable two-factor authentication to meet Facebook’s security requirements. If you don’t, Facebook may restrict your access to Meta Business Suite tools for security purposes. To reinstate your account, you’ll need to enable two-factor authentication.

To enable two-factor authentication, you can go to Business Support Home, click Account status overview in the left menu. Select the restricted account that you want to troubleshoot and complete the steps.

Chat with Meta’s support team

My Facebook ad account is restricted, how to recover it? Here’s your road map.

Find a live chat option at the Facebook Business Help Center. If it’s available, you can start a chat with a representative and get quicker support.

You can provide your account information, describe the issue, and ask them to review your case. If your ad account is restricted by mistake, it will probably be restored.

However, live chat support isn’t available for everyone. It partly depends on your region and account level.

Appeal from Business Support Home

In case you cannot find the live chat option, you can appeal the restriction by following these steps:

Step 1: Open Business Support Home.

On a computer, go to the Business Support Home.

Step 2: Select the restricted ad account

From the left side of the page, select Account Overview.

Then, click on the restricted ad account you want to reinstate.

Step 3: Read recommendations

View Facebook’s recommendations in the What You Can Do section on the right side of the page. They can vary based on the restriction type and reason.

The next 4 steps are all actions Facebook may ask you to do. You can skip any steps that are not required.

Step 4: Confirm your identity

You may be asked to confirm your identity with some of the following items:

• Your account’s email address
• Your mobile phone number
• A photo of your government ID
• The associated payment method

If Facebook requires no further action, you can regain your ad account after completing this step. 

Otherwise, return to the Business Support Home and follow other recommended steps in the What You Can Do section.

Note: You may need to complete the confirmation process within a certain time frame once you start the process.

Step 5: Complete Verification

For a Facebook ads account restricted due to unusual behavior, you may be asked to confirm you are the owner of the account, not an unauthorized user. 

You may see the option to Start verification or Request review. It may vary based on the type of verification.

If you see Start verification:

• Click Start verification in the What You Can Do section on the right side of the page.
• Follow the on-screen steps and provide the required items, such as:
  • Account’s email address associated with your account
  • Photo of your valid ID
  • The payment method used for your ad account

If you see Request Review:

• Click Secure your account in the What You Can Do section.
• Follow the on-screen steps, which may involve:
  • Secure your account: Enable two-factor authentication.
  • Verify email address: Look for an email sent by Meta to your account’s email. Click the verification link in the email to continue.
  • Request approval: Ask the business account admin to approve your access to the ad account. 

After completing these steps, you may successfully reinstate your account.

Step 6: Secure your account

Facebook requires advertisers to enable two-factor authentication if they want to access a business portfolio over 90 days old.

To enable two-factor authentication:

• Click Secure your account.
• Follow the on-screen steps.

After you have enabled two-factor authentication, Facebook will reinstate your ad account. 

Step 7: Request a review

To troubleshoot a Facebook ad account restricted for a policy violation, requesting a review for the decision is needed. 

To request a review:

• Click Request Review.
• Complete the on-screen steps.

You should include a clear and concise description of the situation and affirm that you always follow Facebook’s advertising policies. You can find additional tips and an appeal sample in the next section. Keep scrolling for more!

Step 8: Wait for the result

After you send the request, Facebook will take another look at your account to see whether the restrictions should apply. 

There is a limitation in the number of times you can request a review of a restricted ad account on Facebook. Once Facebook has reviewed your account, the decision is final. After that, your Facebook ad account will be permanently restricted. Therefore you must deliver your appeal with extra caution.

>>> Read More: Troubleshooting Facebook Ads: Expert Guide to Fix Common Issues (2025)

How Long Does Facebook Take To Review A Restricted Ad Account?

The review process typically takes place within 48 hours, but sometimes you may have to wait longer.

There are 2 possible outcomes after appealing:

• Your appeal is successful and Facebook removes restrictions. You’ll be able to run ads again.
• Facebook determines the restriction should apply and remains its decision. If it’s not a personal ad account, you may try to create a new ad account in a new business portfolio. Remember to use another payment method and follow Facebook’s policies.

And to increase the chance of a successful appeal, read on for more insider tips.

Facebook Ad Account Restricted Appeal Form: Insider Tips

When appealing for a restricted ad account, you may be directed to a form that looks like the screenshot below. 

Here are some tips to make a successful appeal.

Be clear and concise

State the issues accurately and concisely, mention the time frame, provide relevant reference codes, cite relevant policies, and add a screenshot for evidence (if applicable).

Submit valid ID

Submit a photo of your valid government ID to confirm your identity successfully. The ID must include your name and birth date or photo. It can be your national identity card, passport, driver’s license, or birth certificate.

Facebook may reject your ID if it is:

• Too dark, too blurry.
• Not fully captured in the photo frame.
• Expired.
• Digitally concealed.

Don’t submit more ID photos than needed as you may incidentally delay the review process. 

Be polite 

Keep calm, use polite language, and maintain a respectful tone when you appeal as you are communicating with a human. Never argue and accuse Facebook.

Appeal again with new information

If your first appeal is denied and you still believe the restriction is a mistake, you can request another review in Business Support Home with some new information, like:

• Proof of identity or business legitimacy, such as a government-issued ID, business license, or tax document
• Evidence that you’ve fixed the issue, like screenshots of updated ad creatives, a compliant landing page, or removal of prohibited content
• Any other documentation or explanation that directly addresses the reason for the restriction

When you fill out the appeal form, use the text field to clearly explain your updates and why your account should be reinstated. Then, attach your supporting files. It’s best to be specific and keep it relevant to Meta’s stated reason for the restriction. Keep in mind that you should never send repeated appeals without adding anything new. Meta only allows a limited number of reviews; therefore, resubmitting the same request without changes can reduce your chances of reinstating your account.

Facebook Ad Account Restricted Appeal Example

You can refer to the sample script below to craft an effective appeal: 

Hello Facebook Support Team,

I’m writing about a restriction on my Facebook ad account (ID:123456789) due to a policy violation.

I always adhere to your advertising guidelines to ensure a positive experience for my customers and Facebook users. All of my previous ads are compliant with your policies. Therefore, I would like to request a full review of my account in hopes that you can reinstate it for me.

Also, please let me know where I need to improve to avoid future restrictions.

Thank you

How To Delete A Restricted Facebook Ad Account?

If your ad account is permanently restricted or disabled, delete it for better account management in Business Manager and Ads Manager.

Here’s how to delete a restricted Facebook ad account:

1. Open Meta Business Suite.
2. Navigate to Settings.
3. Under Accounts, click Ad Accounts.
4. Select the restricted ad account you want to delete.
5. Click the Deactivate option, next to the … icon.
6. Confirm your action by selecting Deactivate ad account.

Best Practices To Prevent Facebook Ad Account Restrictions (2025)

To ensure the health of your Facebook ad account and avoid account activity being restricted from Facebook ads, it’s crucial to take proactive measures. 

Here are the best practices to avoid future restrictions, ensuring smooth and uninterrupted advertising efforts.

Review Facebook’s policies regularly

Facebook’s advertising policies are subject to change, thus, it’s crucial to review them regularly to ensure your ad content and landing page are compliant. You can subscribe to GDT Agency to stay updated on policy changes.

Learn from rejected ads

If any of your ads are rejected, don’t just abandon them and create new ads with the same violations. Analyze why they were not accepted and avoid these mistakes in your next campaigns.

Verify your account 

Proactively verify your account to avoid a Facebook ad account restricted issue. 

You can verify your account on the Facebook Identity Confirmation page at https://www.facebook.com/id/hub/. 

Secure your account

Secure and monitor your Facebook account regularly to detect any unusual activity that can lead to a restriction.

You should:

• Enable security features like Login Alerts and Two-Factor Authentication
• Review and update your account’s Security Settings frequently.
• Regularly review activity logs to track any changes and detect unauthorized activity.

Be consistent with your ad account

When using your ad account, you should be consistent with logging patterns, IP, budget strategies, etc. If you want to increase your ad budget, do it gradually, and avoid overspending in a short period.

Using Facebook Agency Accounts

To minimize the risk of advertising restrictions and run ads without limits, you can consider using or renting Facebook agency accounts. These accounts can offer higher spending limits, dedicated support, and access to beta features that personal ad accounts might not have. Besides, these accounts have a high level of reputation; therefore, it is less risky to face the status of Account restrictions than other account types.

Conclusion

So far, I have walked you through all the steps to deal with a Facebook ad account restricted issue. I hope that by following this guide, you can get your ad account back in full power and restart wonderful campaigns for your business. Remember to stay updated with Facebook’s policies, secure your account, and be consistent when running ads to avoid future restrictions.

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