Best Facebook Ads For Salons Increase Sales Quickly

For business in the salon industry, the Facebook ads for salons method is one of the communication methods that attracts huge data in promoting revenue and brand growth. That’s why in the article below I will show you how to advertise on Facebook to bring high efficiency to your salon.

Facebook ads for salons

What Will You Learn After Reading This Article?

In this article, I will guide you how to use Facebook ads for salons through my personal and practical experience.

You can use this article to grasp the opportunity to quickly improve your sales efficiency

Who Is This Article For?

Hair cutting and styling: Salons often provide hair cutting and styling services according to customers’ requests.

• Hair dying
• Facial care
• Manicure
• Makeup
• Massage
• Waxing
• Eyelash extensions

Results Of My Facebook Ads For Salons

Below are the results I achieved when running a Facebook ads for salons campaign

If you also want to achieve the above results, below I will show you the secret to success that will help increase the number of potential customers like never before.

Factors For Running Facebook Ads For Salons Successfully

Below are the elements that make up a breakthrough advertising campaign that I have personally learned.

Select the Salon service you want to advertise

Each salon offers many different products and services. If you have enough budget potential, advertise all of your products and services, but if not, choose your salon’s most potential service that fully meets the following factors.

• Bring in the most profit.
• Salon services are in demand by many customers and have the least competition.
• The service your salon is best at and different from other competitors.

Objective of the advertising campaign

Depending on the Facebook ads for salons campaign, there will be different advertising goals such as increasing brand awareness, attracting customers, reminding old customers and finding new customers, interacting, etc

However, our goal is to attract potential new customers through calls, messages, and forms that collect customers’ emails and names. So in this section, choose “Lead Generation” as your advertising campaign goal. In this section, you should especially pay attention to Facebook Ads Appointment Scheduling. Because the options for appointment booking questions are extremely suitable for hairdressing services.

Retarget customers who have needs but have not yet placed orders

There is a group of customers who are in need of your salon services but for some reason will not leave any information. Therefore, this is an extremely potential source of customers that brings extremely high conversion. So for these customers you must reach out regularly by selecting the “Lead form” section.

The Facebook target audience for salons

In order for Facebook ads for salons to be effective, you must target audiences based on the following information:

Age and gender: The majority of people interested in the salon will be between the ages of 25 – 44 years old. Of which women account for 76% and men account for 24%.

Advertising area: You should choose the radius area closest to your salon and an area with a large population. You can also target specific locations in a specific city or state.

Impressive advertising images/videos

The three types of visuals are excellent marketing ideas for showcasing your offers/services.

• Image: When using this type of image for advertising, you should keep the size 1200 x 628 pixels. Note that you should use real images of the salon, not stock images.

• Carousel: This is the type of advertising image I highly recommend you use. This image type will allow posting multiple images at once, suitable for display on both phones and computers. In terms of format, you should keep it 600 x 600 pixels and have the same title, description, URL, and call to action.

• Video: Video will help you introduce more content than images. However, you should make the video short and focused, especially in the first few seconds of the video (Before and after shots are generally not permitted in Facebook ads).

Advertising budget

In my personal experience, you should spend at least $5 per day for a month to ensure this campaign is effective. So the total budget you have to spend within 1 month will be at least $150-$200.

Once you have a successful Facebook ad, your budget limit will have to increase. However, for regular advertising accounts, it will be difficult to increase the budget, due to spending limits. So I often Rent Facebook Agency Ad account to fix these problems.

Landing pages focus on customers

The landing page is where customers go after the ad ends when they intend to make a purchase. In order for your landing page to be valuable, reputable, and trustworthy to customers, it should be presented as follows:

• The landing page must have the same visual content as in the promotional video, to avoid making customers think they mistakenly clicked on another page.
• The form needs to ask for information such as name, email, phone number and include incentives. Note that you should only ask for basic information, avoid making the customer feel confused and reluctant to fill out information.

Summary

As long as you understand the elements of running Facebook ads for salons through the article I provided above, you will definitely be 90% successful. If you have questions about your Facebook Ads account, contact GDT Agency immediately.

If this article is interesting, you can see other articles related to Facebook advertising at: https://agencygdt.com/blog-en/facebook-en/. Thanks you for readding

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