Facebook Personal Ad Account Vs Business Ad Account: Which Is Best? (2025)
Advertisers who are new to Facebook often make the same mistake. They focus only on creating ads without considering the right ad account type, resulting in wasted ad spend, underperformance, and missed business goals.
FYI, there are two main types of ad accounts on Facebook: personal ad accounts and business ad accounts. Each type has different pros and cons and meets specific requirements of advertisers. In this article, we will provide a thorough comparison between a Facebook personal ad account vs business ad account to help you select the best fit for your campaigns. We’ll also provide detailed instructions on how to create personal and business ad accounts from scratch.
Why Choosing Between A Facebook Personal Ad Account Vs Business Ad Account Matters?
What is an ad account on Facebook? Essentially, it’s an indispensable tool you must have to run ads on Facebook. Advertisers use ad accounts to create and manage ads, pay for ads, and track results.
One of the keys to success with Facebook ads is selecting the suitable ad account type that aligns with your budget, needs, and advertising objectives.
With the right ad account, you can:
- Scale ad budgets to your needs.
- Improve campaign performance with more choices in ad formats, targeting options, and tracking tools.
- Manage and collaborate on different projects and campaigns more efficiently.
- Enhance account security and minimize the risk of account suspensions.
What Is Different Between A Facebook Personal Ad Account Vs Business Ad Account?
Facebook ad accounts can be classified into 2 main types: personal ad accounts and business ad accounts.
What is a Facebook personal ad account?
When you sign up for Facebook, the platform will automatically create and assign a Facebook personal ad account for you. You can use it to create ads in Facebook Ads Manager and boost Facebook posts from your pages.
However, personal ad accounts are limited in ad spend and the number of campaigns. They also have fewer advertising features than business ad accounts.
Therefore, personal ad accounts are often used for individuals and personal projects.
What is a Facebook business ad account?
A Facebook business ad account is created in a business portfolio (also called a Facebook Business Manager account) by a business. To create a business ad account, you must create a business portfolio in advance.
This ad account type allows you to advertise on a larger scale with a higher ad spending limit and number of campaigns. It also comes with advanced advertisement features and management tools, such as catalog ads and business-level reporting.
Thus, business ad accounts are often better for businesses with higher advertising demand and more requirements.
Personal ad account vs business ad account on Facebook: A side-by-side comparison
The table below breaks down the key differences between a Facebook personal ad account and a business ad account.
| Feature | Personal ad account | Business ad account |
| Creation | Simple | More Complex |
| Ad spend Limit | Lower | Higher |
| Number of campaigns | Lower | Higher |
| Features and tools | Fewer | More advanced |
| Access and collaboration | Limited | Advanced |
| Security | Low | High |
| Suitable for | Individuals | Businesses |
| Advantages | Suitable for small and personal campaigns, easy to use | Manage multiple ad accounts, high spending limit, many features, high security |
| Disadvantages | Limited budget and features, higher risk of account suspension | More complex than a personal account, identity verification is required |
Table: Difference between Facebook Personal Ad Account Vs Business Ad Account
Facebook Personal Ad Account Vs Business Ad Account: Which Is Best For You?
In general, both types of ad accounts can be used to run ads. Whether you should use a personal ad account or a business ad account depends on your needs, goals, and preferences.
If you want a simple approach to Facebook ads for individual projects and don’t need advanced features, you can opt for a personal ad account. However, if you are serious about running Facebook ads, I recommend not using your personal ad account. The risk of a personal ad account getting suspended is very high and the impact is often more severe.
On the other hand, if you wish to explore more robust advertising features or scale your business with your team and partners, it’s better to use business ad accounts. They are separate from your Facebook account, so you can retain your personal information while sharing your business ad accounts with team members.
How To Create A Personal Ad Account?
You need to create a Facebook account to create ad accounts on this platform. Here are the full instructions on how to create a personal ad account.
Step 1: Create a Facebook account
First and foremost, go to Facebook.com and click the green Create New Account button.
Enter the required information and confirm your email or phone number to activate your account
Step 2: Go to Ads Manager
On the Facebook home page, click on the nine-square menu icon at the top, next to the Messenger icon.
Select Ad, and you will be redirected to Ads Manager.
Step 3: Set up your personal ad account
Now click on the gear icon at the bottom left of the screen to open the Settings dashboard.
Select Payment Settings > Add Payment Method > Select a method to pay for ads > Next
Enter your payment info and Save changes.
Now your personal ad account is ready to run on Facebook.
How To Create A Facebook Business Ad Account?
Considering a business ad account for your business? Here’s how to create a business ad account from scratch.
Step 1: Create a business portfolio
Log in to Facebook on your desktop, then head to https://business.facebook.com/overview to create a business portfolio in Meta Business Suite or Facebook Manager.
Click Create an account.
Enter business information.
Click Submit.
Check email notifications from Facebook and verify your business email.
Step 2: Create a business ad account
Open Business Settings by following the link https://business.facebook.com/settings.
Click the Account section, then choose Ad Accounts.
Select the blue +Add button.
From the dropdown menu, select Create a new ad account.
Step 3: Set up your business ad account
Follow on-screen instructions to name the ad account, set the Time zone, currency, and usage, and agree to Meta’s terms of service, then select Create ad account to confirm the creation.
Choose Add Payment Info, select a payment method, and click Next.
Add payment information such as cardholder name, card number, expiration date, and CVV. Click Save.
How To Switch From A Personal Ad Account To A Business Ad Account? (2025 Updated)
Switching from a personal ad account to a business ad account in Ads Manager will let you create campaigns with more advanced features and tools.
To switch ad accounts, you can do as follows:
- Go to Facebook Ads Manager by following the link https://adsmanager.facebook.com/.
- Open the account dropdown menu at the top left of the screen.
- Choose the business ad account. If you don’t see it, click See more ad accounts.
Now, you can create a new advertising campaign as usual in Ads Manager with your business ad account.
Bottom Line
I hope this Facebook personal ad account vs business ad account comparison can help you gain overview knowledge and understanding of different ad account types. Consider your requirements to choose the suitable ad account type to enhance your campaigns and reach your advertising goals. If you’re looking to scale your business without limits and maximize ad results, consider a Facebook agency ad account for rent. It’s the highest level of a Facebook business ad account, which receives many perks and priorities from the platform. Contact GDT Agency for a free consultation from our experts. Happy advertising!
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