Everything You Need to Know About Facebook Video Ads

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Author Mr. Thanh
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10m reading

Facebook Video Ads is one of the most popular forms of advertising used by marketers today. So, how can you understand and find an effective way to run these ads? Let’s find out in detail through this article.

facebook video ads
Everything You Need to Know About Facebook Video Ads

What Is Facebook Video Ads?

Facebook Video Ads is a type of Facebook Ad, allowing you to create video ads to introduce your products, services, or brand to potential customers worldwide. You can create short and engaging video ads and deliver them to your potential customers through customized targeting options such as age, gender, interests, and location.

With unique features and the ability to reach billions of users worldwide, Facebook video ads are considered a powerful advertising tool that helps advertisers easily reach potential customers.

what is facebook video ads
What is Facebook Video Ads?

Types Of Facebook Video Ads

Below content are all types of Facebook Video Ads that you must understand before create it. First, you can read and understand the Feed Video Ads:

Feed Video Ads

On a monthly basis, 1.25 billion people visit Facebook to watch videos. And they watch Feed Video Ads for sure. Feed Video Ads appear directly in users’ feeds, blending with organic content. So you can suggest or attract your audience with unexpected videos. The most important thing is that your difference in the Newsfeed makes the audience unable to scroll past.

feed video ads
Feed Video Ads

Specs:

  • Aspect ratio: 1:1 (square) or 4:5 (vertical) for mobile-only
  • Resolution: Minimum 1080 x 1080 pixels
  • Length: Up to 241 minutes (though shorter is often better)

Pros:

Suitable for various objectives, from brand awareness to conversions.

Cons:

You can get lost in the feed if not engaging enough. Competition in the Newsfeed has become more intense for advertisers. It creates an invisible pressure to impress viewers in the first few seconds of the video.

In addition, the cost of creating high-quality, outstanding videos is also something to consider.

In 2024, Facebook Video Ads on Feed is still a powerful format for reaching a large audience and driving engagement. Short, attention-grabbing videos with strong visuals and clear calls to action will perform best.

In-Stream Video Ads

This type of video ad can reach a massive audience watching videos on Facebook. Basically, this ad is often less expensive than feed video ads. This type of ad is suggested by experts as perfect for increasing brand awareness.
However, this type of ad can be skipped after a few seconds of display. This is a disadvantage if the audience does not find the first few seconds of the video interesting or they find the ad simply annoying.
in stream video ads
In-stream Video Ads
Specs:
  • Aspect ratio: 16:9 (horizontal) to 9:16 (vertical)
  • Resolution: Minimum 1080 x 1080 pixels
  • Length: 5-15 seconds (non-skippable) or up to 120 seconds (skippable after 5 seconds)
This type of ad is still very suitable for use at the present time. Ideal for businesses with broader brand awareness goals. Create compelling videos that hook viewers in the first few seconds to prevent skipping.

Stories Video Ads

At present, Facebook Stories feature has around 150 million active users. Stories video ads are perfect for reaching mobile device users. They display full screen for people using smartphones to view stories on Facebook. Although there are some limitations such as short duration, this type of ad is quite easy to create and easy to attract new customers if you already have a quality Page with many followers.
stories video ads
Stories Video Ads
Specs:
  • Aspect ratio: 9:16 (vertical)
  • Resolution: Minimum 1080 x 1080 pixels
  • Length: Up to 15 seconds

Marketplace Video Ads

This is a must-have type of ad for e-commerce businesses selling products on Facebook Marketplace. This ad is visually appealing videos that highlight Marketplace Product features and benefits.

marketplace video ads
Marketplace Video Ads

Specs:

  • Aspect ratio: 1:1 (square)
  • Resolution: Minimum 1080 x 1080 pixels
  • Length: Up to 15 seconds

Pros:

  • Targeted audience: Reach users actively shopping on Facebook Marketplace.
  • Product focus: Ideal for showcasing products and driving sales.
  • Cost-effective: Can be less expensive than other ad formats.

Cons:

  • Limited reach: Smaller audience compared to feed or in-stream ads.
  • Competition: Many other sellers vying for attention.

Carousel and Collection Video Ads

These formats offer unique ways to showcase multiple products or tell a story. Carousel ads are great for highlighting different features, while Collection ads streamline the shopping experience.

Messenger Video Ads

These ads can be highly effective for starting conversations and nurturing leads, but require a different approach than other video ad formats. I typically run these ads when my potential audience is mobile-first.

How To Create Facebook Video Ads From A-Z?

Below are full steps for all newbie advertiser can refer to create new Facebook Video Ads. We can move to step one right away:

Step 1: Access your Ads Manager (https://adsmanager.facebook.com/) and click on “Create”.

click create
Click ‘+Create’

Step 2: Choose the Ad Objective (base on your advertising goal) and tick on Manual Campaign Setup section, then click ‘Continue’.

choose ad objective and manual campaign setup
Choose Ad Objective and Manual Campaign Setup

Step 3: You must choose where you want to drive sales and conversions, it’s can be Website, App, Messaging apps or Calls. Then you can set up your ad budget on ‘Budget & schedule’ section. You can also schedule your ad running time in this section. 

about conversion budget schedule
About Conversion, ‘Budget & schedule’

Step 4: This step have 3 main parts: 

targeting placements and choose ad format
Targeting, Placements and choose Ad Format
  • Targeting (or ‘Advantage+ audience’ section): This is where you target audiences who are likely to be interested in your product. You can find this out in Audience Insight and create it in the Audience section. Then tick ‘Saved audience’ to use it.
  • Ad placements: You can choose where you Video Ads display. Some options available right now in 2024 are: Reel, Feed, Instagram, Story, etc.
  • Ad setup: You can choose your Ad Format right here. Because this is the guide on how to create Video Ads, so I tick on ‘Single image or video’.

Step 5: Move to ‘Ad creative’ section. You must fill all blank right here. Then you can upload your video when click ‘Add video’ button. However, there 2 notes that you must pay attention to:

fill all information and click add video
Fill all information and click ‘Add video’

First, you can generate you Headline and Primary Text by Meta AI. For example, here I want to advertise food products. I just need to write some simple suggestions related to my product and AI can suggest me some better versions of Primary Text and Headline:

use facebook ai to generate more primary text and headline
Use Facebook AI to generate more Primary Text and Headline

Second, you must upload your video with right specs and size (that I shared in first part of this article). You also can trim and crop, edit just enough and suitable with right video length:

upload your video
Upload your video
crop video
Crop video
trim video
Trim video

Step 6: Next, you must finish the ‘Destination’ and ‘Tracking’ section. ‘Destination’ is where to send your audience right away after they tap/click your ad. It’s also called the second customer touchpoint (after the first touchpoint is your video ads).

destination and tracking
Destination and tracking

Step 7: Review your ad again (the right column is Video Ad preview) before click ‘Publish’ the campaign. That’s it, so easy right?

click publish
Click ‘Publish’

How To Run Effective Video Ads On Facebook?

To run effective video ads on Facebook, you can follow the guide right below by Facebook Ads specialist. The first one is:

how to run effective video ads on facebook
How To Run Effective Video Ads On Facebook?

Length of Facebook Video Ads

You should create video ads with a length appropriate to the message and content you want to convey. If your video is too long or boring, users may skip it and not continue watching. The length of Facebook video ads can be from a few seconds to a few minutes. However, to attract users’ attention and keep them until the end of the video, you should create concise videos, averaging from 15 to 30 seconds.

Surprise at the beginning of the video

You can’t run effective video ads without this one thing. A hook within the first 3-5 seconds of your video is crucial for keeping your audience engaged. Without it, you’ll easily miss out on potential customers, as your ad becomes just another blip on the Facebook Newsfeed.

Surprise at the beginning of the video
Surprise at the beginning of the video

Aim to surprise viewers with unexpected sounds and animations. Research your audience’s behavior and interests to craft a short video that grabs their attention and is uniquely surprising enough to make them stay.

Content after content

Expert Tip: Don’t give your audience a break while watching your video ads. Instead, create a captivating video with seamless transitions between ad segments.

Ideally, you should craft a story or message that resonates with your customers. This message should address their pain points or needs, offering solutions that they crave.

A smart and creative CTA at the end

Effectiveness isn’t just about creating an engaging ad, it’s about converting viewers into customers.

You must craft an irresistible offer at the end of your video. You must also understand your customers’ needs and desires, then present a solution that instills confidence in your product or service.

Monitor and optimize daily

This is not only true for Video Ads but for all types of advertising campaigns today. You cannot advertise effectively without monitoring and optimizing it whenever possible.

monitor and optimize daily
Monitor and optimize daily

Monitoring and optimizing involves a series of actions such as reviewing the ad campaign, increasing or decreasing bids when necessary, reducing budgets or turning off ineffective ads, analyzing the data and continuing to monitor, etc.

The Final Words

This article is all things you should know about Facebook Video Ads. I hope this information that I provide can help you increase your advertising skills. For more ad skills, please follow GDT Agency through the information below to write more latest updates.

  • Mr. Thanh

    As a Facebook Ads expert at GDT Agency, Thanh has helped numerous businesses achieve impressive results through effective advertising campaigns on this platform. With in-depth knowledge and practical experience, Thanh is always seeking innovative solutions to optimize ad performance and deliver maximum value to clients.

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