Everything You Need to Know About Facebook Video Ads
Facebook Video Ads is one of the most popular forms of advertising used by marketers today. So, how can you understand and find an effective way to run these ads? Let’s find out in detail through this article.
What Is Facebook Video Ads?
Facebook Video Ads is a type of Facebook Ad, allowing you to create video ads to introduce your products, services, or brand to potential customers worldwide. You can create short and engaging video ads and deliver them to your potential customers through customized targeting options such as age, gender, interests, and location.
With unique features and the ability to reach billions of users worldwide, Facebook video ads are considered a powerful advertising tool that helps advertisers easily reach potential customers.
Types Of Facebook Video Ads
Below content are all types of Facebook Video Ads that you must understand before create it. First, you can read and understand the Feed Video Ads:
Feed Video Ads
On a monthly basis, 1.25 billion people visit Facebook to watch videos. And they watch Feed Video Ads for sure. Feed Video Ads appear directly in users’ feeds, blending with organic content. So you can suggest or attract your audience with unexpected videos. The most important thing is that your difference in the Newsfeed makes the audience unable to scroll past.
Specs:
- Aspect ratio: 1:1 (square) or 4:5 (vertical) for mobile-only
- Resolution: Minimum 1080 x 1080 pixels
- Length: Up to 241 minutes (though shorter is often better)
Pros:
Suitable for various objectives, from brand awareness to conversions.
Cons:
You can get lost in the feed if not engaging enough. Competition in the Newsfeed has become more intense for advertisers. It creates an invisible pressure to impress viewers in the first few seconds of the video.
In addition, the cost of creating high-quality, outstanding videos is also something to consider.
In 2024, Facebook Video Ads on Feed is still a powerful format for reaching a large audience and driving engagement. Short, attention-grabbing videos with strong visuals and clear calls to action will perform best.
In-Stream Video Ads
- Aspect ratio: 16:9 (horizontal) to 9:16 (vertical)
- Resolution: Minimum 1080 x 1080 pixels
- Length: 5-15 seconds (non-skippable) or up to 120 seconds (skippable after 5 seconds)
Stories Video Ads
- Aspect ratio: 9:16 (vertical)
- Resolution: Minimum 1080 x 1080 pixels
- Length: Up to 15 seconds
Marketplace Video Ads
This is a must-have type of ad for e-commerce businesses selling products on Facebook Marketplace. This ad is visually appealing videos that highlight Marketplace Product features and benefits.
Specs:
- Aspect ratio: 1:1 (square)
- Resolution: Minimum 1080 x 1080 pixels
- Length: Up to 15 seconds
Pros:
- Targeted audience: Reach users actively shopping on Facebook Marketplace.
- Product focus: Ideal for showcasing products and driving sales.
- Cost-effective: Can be less expensive than other ad formats.
Cons:
- Limited reach: Smaller audience compared to feed or in-stream ads.
- Competition: Many other sellers vying for attention.
Carousel and Collection Video Ads
Messenger Video Ads
How To Create Facebook Video Ads From A-Z?
Below are full steps for all newbie advertiser can refer to create new Facebook Video Ads. We can move to step one right away:
Step 1: Access your Ads Manager (https://adsmanager.facebook.com/) and click on “Create”.
Step 2: Choose the Ad Objective (base on your advertising goal) and tick on Manual Campaign Setup section, then click ‘Continue’.
Step 3: You must choose where you want to drive sales and conversions, it’s can be Website, App, Messaging apps or Calls. Then you can set up your ad budget on ‘Budget & schedule’ section. You can also schedule your ad running time in this section.
Step 4: This step have 3 main parts:
- Targeting (or ‘Advantage+ audience’ section): This is where you target audiences who are likely to be interested in your product. You can find this out in Audience Insight and create it in the Audience section. Then tick ‘Saved audience’ to use it.
- Ad placements: You can choose where you Video Ads display. Some options available right now in 2024 are: Reel, Feed, Instagram, Story, etc.
- Ad setup: You can choose your Ad Format right here. Because this is the guide on how to create Video Ads, so I tick on ‘Single image or video’.
Step 5: Move to ‘Ad creative’ section. You must fill all blank right here. Then you can upload your video when click ‘Add video’ button. However, there 2 notes that you must pay attention to:
First, you can generate you Headline and Primary Text by Meta AI. For example, here I want to advertise food products. I just need to write some simple suggestions related to my product and AI can suggest me some better versions of Primary Text and Headline:
Second, you must upload your video with right specs and size (that I shared in first part of this article). You also can trim and crop, edit just enough and suitable with right video length:
Step 6: Next, you must finish the ‘Destination’ and ‘Tracking’ section. ‘Destination’ is where to send your audience right away after they tap/click your ad. It’s also called the second customer touchpoint (after the first touchpoint is your video ads).
Step 7: Review your ad again (the right column is Video Ad preview) before click ‘Publish’ the campaign. That’s it, so easy right?
How To Run Effective Video Ads On Facebook?
To run effective video ads on Facebook, you can follow the guide right below by Facebook Ads specialist. The first one is:
Length of Facebook Video Ads
You should create video ads with a length appropriate to the message and content you want to convey. If your video is too long or boring, users may skip it and not continue watching. The length of Facebook video ads can be from a few seconds to a few minutes. However, to attract users’ attention and keep them until the end of the video, you should create concise videos, averaging from 15 to 30 seconds.
Surprise at the beginning of the video
You can’t run effective video ads without this one thing. A hook within the first 3-5 seconds of your video is crucial for keeping your audience engaged. Without it, you’ll easily miss out on potential customers, as your ad becomes just another blip on the Facebook Newsfeed.
Aim to surprise viewers with unexpected sounds and animations. Research your audience’s behavior and interests to craft a short video that grabs their attention and is uniquely surprising enough to make them stay.
Content after content
Expert Tip: Don’t give your audience a break while watching your video ads. Instead, create a captivating video with seamless transitions between ad segments.
Ideally, you should craft a story or message that resonates with your customers. This message should address their pain points or needs, offering solutions that they crave.
A smart and creative CTA at the end
Effectiveness isn’t just about creating an engaging ad, it’s about converting viewers into customers.
You must craft an irresistible offer at the end of your video. You must also understand your customers’ needs and desires, then present a solution that instills confidence in your product or service.
Monitor and optimize daily
This is not only true for Video Ads but for all types of advertising campaigns today. You cannot advertise effectively without monitoring and optimizing it whenever possible.
Monitoring and optimizing involves a series of actions such as reviewing the ad campaign, increasing or decreasing bids when necessary, reducing budgets or turning off ineffective ads, analyzing the data and continuing to monitor, etc.
The Final Words
This article is all things you should know about Facebook Video Ads. I hope this information that I provide can help you increase your advertising skills. For more ad skills, please follow GDT Agency through the information below to write more latest updates.
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