How Much Should I Spend On Facebook Ads 2025? Expert Advice and Tips

How much should I spend on Facebook ads 2025? GDT Agency has encountered this question a lot. If you want a quick and one-fit-for-all answer, we recommend you spend $1/ day for every 1,000 people. 

But it is not the best number for all cases. Because the cost of optimized Facebook Ads depends on several factors. Some of them are marketing goals, business size, target audience, industry, and the specific objectives of your campaigns. If you have one of these questions:

How much should I spend on a Facebook ad?

How much money should I spend on Facebook ads​ per day?

How much do I need to spend on Facebook ads per month?

Then, keep on reading!

How Much Should I Spend on Facebook Ads?

We’ve given a general number for the spending on Facebook Ads above. It can be applied for any business but may not bring optimized results. To determine the best budget for your Facebook ads, you need to dig down more.  

Key considerations for Facebook ads budgeting

To determine how much to spend on Facebook ads per day or per campaign, we have to take several factors into consideration. 

1. Audience size and targeting

To have the answer to the question How much should I spend on a Facebook ad, first, you need to consider your audience size and targeting.

• Small Audiences

If your business targets a niche or local audience, you may only need a small budget to generate significant results. For example, a local restaurant may only need $5-$20 per day to run effective Facebook Ads. Their reach is geographically limited and engagement tends to be more targeted.

• Broad Audiences

For large-scale campaigns, like those targeting national or international markets, you’ll need to allocate a larger budget. A broader audience often requires $50-$200 per day to effectively test multiple ad sets and gather data.

For a national e-commerce business, GDT Agency ran Facebook Ads with a monthly budget of $5,000 to test various products. We optimized the campaign for over 2 months. What we found is that targeting specific age groups within geographic regions led to 25% higher ROAS. With this, we refined our targeting and reduced spend in less profitable regions.

2. Marketing objectives

Secondly, different campaign objectives require different budgets.

• Brand Awareness Campaigns

These campaigns aim to get your name out there and generally require a larger budget. If you are a new fashion brand and you are wondering How much should I spend on Facebook ads, one good answer is $100 per day budget.

• Conversion Campaigns

Conversion campaigns are designed to drive purchases, leads, or sign-ups. They tend to have a higher ROAS because you’re targeting users who are more likely to take action. We recommend $20-$50 per day as the starting budget. Based on performance, the budget may be increased.

3. Seasonal and ongoing campaigns

The nature of the Facebook Ads campaign also affects how much to spend on Facebook ads per day. 

• Seasonal Campaigns

If you’re running a time-sensitive promotion, your budget will likely need to be more substantial to capitalize on the rush. A $200-$500 daily budget during peak times is common for large sales events. 

This is a successful case that we consulted. They are a travel business. At that time, they ran Facebook Ads for seasonal promotions around summer vacations. We allocated a $15,000 budget over a month, focusing on targeting families looking for summer getaways.

This was significantly higher than their usual $2,000/month budget. But you know what, the return was 5x during peak season..

If you have to spend this much for a Christmas sale, don’t worry.

• Ongoing Campaigns

If you’re focusing on long-term results, your budget should be spread out over time to allow for testing, optimizing, and scaling. If you are questioning How much should I spend on Facebook ads, you might start with $30-$50 per day and gradually increase the budget as they optimize ad sets and find the most effective audiences.

>>> Read more tips and advice on Facebook Ads <<<

General Facebook ads budget guidelines

How much should you spend on Facebook ads per day? After mastering those above-mentioned aspects, here is the basic budget guide for Facebook Ads.

1. Daily budget and lifetime budget

• Daily Budget

This is the budget you set for each day. This is ideal for campaigns where you want consistent and controlled spending. For most small businesses starting, a $5-$20 per day budget is a good starting point. This number is enough for you to test different ads and audiences without overspending.

• Lifetime Budget

A $500 lifetime budget over the course of a month is a typical starting point for many small businesses. A lifetime budget is useful for longer campaigns where Facebook can optimize the budget distribution.

2. How to start with small budgets and scale effectively?

Starting with a small budget is critical for testing and optimization. Begin with a budget of $5-$20 per day and focus on testing different creatives, ad sets, and audience segments. 

Once you see which combinations yield the best results, scale up gradually, focusing on high-performing ads and ad sets. This ensures that you don’t waste money on ads that don’t work.

When consulting for a new tech startup coming to us with the question How much should I spend on Facebook ads here was what we did. We began with a $15/day budget targeting a niche audience. After refining the creative and ad copy based on initial feedback, we increased the budget to $100/day, resulting in a 4x increase in lead generation.

>>> Read more: How To Track & Optimize Your Amount Spent On Facebook Ads <<<

Facebook ad budgeting for specific industry

The answer to the question of How much money should I spend on Facebook ads also varies for different industries.

• E-commerce

For a new product launch, it’s important to set aside a decent budget to ensure the product gets noticed by the right audience. A typical approach might involve $50-$200 per day, with a larger budget allocated for retargeting ads.

Many e-commerce brands allocate about 40%-60% of their Facebook Ads budget to retargeting. 

• Local businesses

For local businesses, such as gyms, restaurants, and real estate agents, Facebook Ads are often used to drive leads. Since local businesses usually target a specific geographic area, the budget requirements tend to be smaller.

For local lead generation, businesses might start with $10-$30 per day. The exact number depends on the competition in the area and how large the audience is. For example, a real estate agent in a medium-sized city might spend $300 per month to generate quality leads from a highly-targeted local audience.

• B2B

B2B companies often use highly targeted ads such as job title, industry, company size. They tend to allocate more budget per conversion since the customer lifetime value is higher. Typical daily budgets can range from $50 to $200, but this varies based on the number of accounts being targeted.

Best Practices for Minimum Facebook Ads Budgets

Do you have the answer to the question How much should I spend on Facebook ads 2025? If you’ve read this far, here’s a reward for you. In this section, we will help you maximize results even with limited spending.

• Allocate at least 50 times the cost of your optimization event per week. For example, if your desired cost per lead is $5, your weekly budget should be at least $250.
• For CPM campaigns, the minimum daily budget required to maintain effective delivery is $1 per day. However, higher budgets often yield better insights. Start with a daily budget of $5–$10 per ad set. This number ensures that Facebook will collect enough data to make the best decisions.
• When using Facebook’s cost per result goal bid strategy, your budget needs to align with your cost-per-result expectations. Set your daily budget to at least 5 times the amount of your cost-per-result goal. For example, if your target CPA is $10, your daily budget should be at least $50/day.
• Keep the new budget equal to or greater than the amount you’ve already spent, plus an additional 10% of what you’ve spent in the last 2 days. If you’ve spent $300 so far and $50 in the past 2 days, your new lifetime budget should be at least $355.
• Reducing budgets late in the day can cause Facebook’s pacing algorithm to overcompensate, leading to under-delivery or poor results. If you need to lower a budget, do so early in the day to allow the algorithm sufficient time to adjust.

Advanced Strategies to Optimize Your Facebook Ads Budget

Once you’ve grasped the fundamental elements, it’s time to refine your Facebook Ads costs using advanced strategies.

• Dynamic Budget Optimization: Adjusting in Real-Time Based on Results

CBO allows Facebook’s algorithm to determine which ad sets within your campaign are performing best and shifts the budget toward those ad sets. For example, if you have three ad sets with a $100 budget and one ad set performs significantly better, Facebook will allocate a larger portion of the budget to that ad set.

• CPA and CPC – Which to Choose?

To have the best answer to the question of How much should I spend on Facebook ads, you might need to consider this too. CPA or CPC has unique advantages depending on your campaign goals:

• Keywords for Facebook Ads

You may be surprised at the first seconds when reading this. But you’re not reading it wrong. Keywords are an important part that many advertisers miss. There is a difference between short-tail and long-tail keywords. 

Short-tail keywords:

• Smartwatch
• Running shoes
• Wireless headphones

Long-tail keywords:

• Best smartwatch for fitness tracking
• Comfortable running shoes for flat feet
• Noise-canceling wireless headphones for travel

Which keywords cost more on Facebook Ads budget? Can you guess? 

If you say the general ones, you are right. It’s simply because these keywords are broader. Those who search these keywords might not be ready to buy or take the actions you want.

On the other hand, long-tail keywords cost you less. The audience size is smaller. In addition, they have more specific actions and their actions are closer to your ads objectives.

If you are having trouble with this, you can use our Facebook agency account for rent service. Besides offering Facebook agency ads account for rent, GDT Agency also consults you on best practices for your campaign to maximize profits.

Conclusion

How much should I spend on Facebook ads is a question every marketer faces. There is no one-size-fits-all answer.

By testing campaigns, analyzing results, and scaling wisely, you can avoid common pitfalls and maximize your ROI. Stay proactive, adjust strategies as needed, and watch your business thrive. 

Have questions or insights to share? Drop a comment below! If you found this guide helpful, share it with your network to help others optimize their Facebook Ads budgets. Let’s build smarter campaigns together!

Follow if you find it useful