How To Create A Facebook Agency Ad Account? Here’s Your 2025 Best Guide

If you have ever heard of the power of validated Facebook agency ad accounts, you must be curious about how other agencies can get such privilege. In this article, we will share with you a quick guide on how to create a Facebook agency ad account from scratch. Steps to apply to the Meta Business Partner programs and expert tips for getting approved are included. Ready to create high-quality agency ad accounts and run smooth ads without worrying about bans and limits? Let’s get started.

How To Create A Facebook Agency Ad Account: 6 Steps (2025)

There is no separate button to create a Facebook agency ad account immediately. In fact, agencies must go through a long process to become verified Meta agency partners and get exclusive perks, including advanced feature ad accounts. 

It requires a lot of work. But don’t despair, we’ve got you covered. GDT Agency has been an official partner of Meta since June 2022, and today we will share with you our journey to become a Meta partner and create Facebook agency ad accounts.

To learn more about what a Facebook agency ad account is and its benefits, you can visit my previous post: Facebook Agency Ad Account: 6 Benefits And 2 Easy Ways To Get

For new agencies starting from scratch, the process encompasses 6 steps as shown in the flow chart below.

Now, let’s dive deep into each step.

Step 1: Create a Business Manager account

If you start from scratch, you must create a Business Manager (BM) account. 

How to do:

1. Log into Facebook.
2. Go to business.facebook.com/overview. 
3. Select Create an account.
4. Enter the required information including your name, business name, and email.
5. Click Submit.
6. Confirm your email address.

Step 2: Create ad accounts and pages for advertising

Now, you can create pages and ad accounts in your BM to run ads and build your business portfolio.

For a new BM account, you can create one ad account only. After making successful payments for some ads with the first account, you can raise your ad account creation limit and get more ad accounts. 

The first two steps are just the basics to start a marketing agency on Facebook. 

Now, let’s move to the core of how to create a Facebook agency ad account.

Step 3: Meet Meta’s eligibility requirements 

To become an official agency partner of Meta and create premium agency ad accounts, you must build your BM gradually to meet the agency eligibility requirements of the Meta Business Partners (MBPs) program. 

The Agency specialty of the Meta Business Partners program has two separate tiers:

• Member tier
• Badged partner tier

An enrolled member is not an official agency partner of Meta. With this tier, you can access valuable resources designed by the platform for new agencies to grow your expertise, such as sales presentations, training material, budget optimization recommendations, and more.  

To create Facebook agency ad accounts and unlock additional agency-level benefits, you must reach the badged partner tier. As a partner, you can list your agency on Meta’s partner directory, add the Meta Business Partner badge on your website, get live chat and technical support, etc.

Step 4: Apply for the Meta Business Partners program

Once your BM is eligible, you can apply for the program through the Meta Business Partners portal by following these steps:

1. Visit the Meta Business Partners portal at https://www.facebook.com/business/marketing-partners/become-a-partner.
2. Navigate to the Agency specialty section and click Apply.
3. Select your Business and choose the Specialty as Agency.
4. Select Opt-in to Partner Program Updates.
5. Click Submit to send your application.

Step 5: Get verified

Meta will review your application and make a decision based on the mentioned criteria. 

The verification process can take time, so you should be patient and wait for a reply email from the platform. 

If your application for the badged partner tier is approved, welcome aboard! You are now a Meta agency partner.

Step 6: Create agency ad accounts

Now, you can create multiple agency ad accounts and enjoy exclusive perks from Meta as an official agency partner. 

The steps to create agency ad accounts are similar to creating new ad accounts in Business Manager, which we have already instructed you in step 2. You can scroll back to find the full steps.

I’ve outlined all the basic steps on how to create a Facebook agency ad account. Keep reading for more detailed instructions on each step.

Remember this is a long and arduous journey. You should consider your goals and resources before you start. 

Tip: If you simply want to get agency ad accounts to run ads with fewer bans and limitations, I recommend you cut corners with a Facebook agency ad account for rent. You can get enhanced features immediately without laborious work.

How To Create A Facebook Ad Account In Business Manager (2025)

Follow these steps to create a business ad account for your agency:

1. Go to Settings at https://business.facebook.com/latest/settings.
2. Select Accounts > Ad Accounts.
3. Click +Add. 
4. Choose the option Create a new ad account.
5. Enter the Ad account name, and set the Time zone and Currency.
6. Click Next.
7. Select Usage, and click Next. 
8. Select I agree to Meta Terms of Services… and click Create ad account.
9. Now, you can select Add Payment Info and follow the on-screen instructions to set up a payment method for your new ad account.
10. When you finish, click Save.

You also need to create and add Facebook pages to your BM account. 

How To Create A Page In Business Manager (2025)

Follow these steps to create a new page for your agency and add it to the BM account:

1. In Settings, select Accounts > Pages.
2. Select +Add > Create a new Facebook Page.
3. Enter Details including Page name and Category.
4. Select Next.
5. By default, the new page will be added to your BM. Click I agree to Meta Terms of Service… and select Create Page.
6. Select Done.

Repeat the process to add more pages to your BM account. 

You can also add existing Facebook pages to your BM by selecting +Add > Add an existing Facebook Page.

Now, you can launch ads with your new ad accounts and Facebook pages. 

How To Run Facebook Ads (2025)

To launch ads with the ad account and page you have just created, you need to:

1. Go to Ads Manager.
2. Select Campaigns > +Create. 
3. Switch to your business ad account. 
4. Set up your campaign, ad set, and ad by following the instructions on the screen. 
5. Select a page in your BM and set a budget for your ad. 
6. Craft an original ad creative and follow Facebook’s advertising policies.
7. Submit your ad to Facebook. Your ad will go live after being reviewed and approved by the Facebook review system. The process usually takes 24 hours, but sometimes you may need to wait longer.

Benefits are offered by tier and subject to change. Official Partners are notified of any complements and adjustments. You can find full details of current program benefits in the table below.

Eligibility Criteria For Meta Agency Members And Badged Partners (2025)

The eligibility criteria of the Meta Business Partners program are easier for the member tier in terms of minimum ad spend but still require at least 180 days of running ads and complying with advertising policies. 

The badged tier is much harder to achieve. Agencies must demonstrate significant ad spend (exact amounts vary) and a substantial number of pages. Meta offers 3 paths with different requirements to become a badged partner.

We’ve summarized all eligible requirements for the two tiers in the table below.

Note: Eligibility requirements to become a Meta agency partner are subject to change over time. You should regularly refer to the Meta Business Partners portal for the most up-to-date information.

Benefits Of The Member Tier Vs Badged Partner Tier

Benefits of the Meta Business Partners program are offered by tier and subject to change. Official Partners are notified of any complements and adjustments. You can find full details of current program benefits in the table below.

5 Tips For Getting Your Application Approved

Now that you know how to create a Facebook agency ad account. To help you successfully achieve this goal, here are 5 actionable tips to increase the chance of getting your application approved.

Enhance your expertise and reputation 

First, make sure you have fully understood the criteria and requirements for the agency specialty of the Meta Business Partners program.

Then, continuously enhance your expertise in digital marketing and Facebook advertising to build your agency’s reputation with consistent and strong outcomes delivered to your clients.

Build a strong team and diversify clients 

Becoming an agency partner of Meta requires having a high-quality expert team with expertise in the Facebook platform. Encourage your team members to obtain Meta Blueprint certifications to demonstrate their proficiency.

You should diversify your client base across various industries to showcase your agency’s ability. You can present client success stories and case studies on your official website and Facebook page.

Ensure compliance and capabilities

To highlight your commitment to ethical practices and ad quality, you should adhere to Facebook ads policies and keep a clean advertising history of your BM.

In addition, it’s advisable to implement Meta’s features such as management tools, data analytics, and API integration to showcase your agency’s technical capabilities.

Show your collaboration and support

Show your agency’s willingness to collaborate with Meta teams, actively contribute to knowledge-sharing, and promptly incorporate Meta’s new features and products into your campaigns.

Also, your agency is expected to provide dedicated, excellent, and continuous client support.

Prepare financial and additional documents

Meta may consider your agency’s financial stability in the evaluation process to ensure that you have sufficient resources to support clients efficiently. 

Therefore, be prepared to provide relevant financial documents when necessary.

The platform may also request additional documents such as certifications, client portfolios, etc. Turn on email notifications to update in time.

>>> Related: A Full Breakdown Of Facebook Agency Ad Account Price (2025)

Need Help Getting Facebook Agency Ad Accounts?

We have walked you through the whole guide on how to create a Facebook agency ad account. By following Meta’s guidance, improving your expertise in Facebook advertising, delivering strong results for your clients, and applying our additional tips, you can enhance the opportunity to become an official Meta agency partner and obtain the ability to create agency ad accounts. 

To save time, resources, and effort while still receiving all the special perks of Facebook agency ad accounts, consider renting as an alternative. GDT Agency offers premium accounts at the most reasonable prices, and we’re waiving the opening account fees.

If you have any queries about this topic, feel free to contact us and consult with our Facebook expert.

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