How To Use Instagram Ads For Real Estate: Best Steps And Practices 2025

In 2025, the real estate industry remain fiercely competitive. To survive and thrive in this market, realtors should know how to run ads on major platforms like Instagram effectively. In today’s article, GDT Agency will show you how to run Instagram ads for real estate with valuable insights. Let’s dive in!

Avoid These Common Real Estate Instagram Ad Mistakes

Before learning how to run Instagram ads effectively, you should understand why your previous real estate advertising campaigns failed. 

Mismatched campaign objective and marketing goals

Instagram provides various ad formats and objectives that can help real estate businesses connect with their target audiences. However, this abundance also poses challenges for advertisers making the proper choices to meet their marketing goals.

Many advertisers identify wrong goals or just select ad formats and objectives based on their gut feelings. They may also use the same format repeatedly for their campaigns without analysis.

Missing calls to action (CTAs)

Many real estate advertisers only focus on describing their property without a clear call to action. However, the fact is customers often don’t pay much attention to lengthy product descriptions. 

They often act following a specific CTA or guidance. This is especially true for real estate projects.

Unattractive visuals

Instagram users often stop scrolling at posts with eye-catching videos or images. Conversely, they tend to bypass those that lack visual appeal quickly.

Unfortunately, too many advertisers only focus on technical elements instead of what impresses their potential customers first. 

If your visual components cannot stop viewers, how would they read your content and click on your ads? 

How To Optimize Your Instagram Ads For Real Estate?

Finding and converting real estate clients is a tough and competitive game. Here’s a guide from GDT Agency to help you get the most out of your Instagram real estate ads:

Step #1: Define your target audience

First, you need to understand the segment your property falls into. Is this a luxury apartment or an affordable house? Based on this information, you can define your target customer.

To create a detailed customer profile, you can consider these factors:

• Location: Where will you place your ads? If you’re targeting people in a particular geographic region, you might set a radius of 50 miles or focus on a specific location.

• Demographics: What is the education level, income, age, occupation, gender, etc. of your ideal customer?
• Interests: What Instagram pages do they like? What content do they often engage with?

After setting targeting parameters, you can save the custom audience group for future campaigns.

Step #2: Choose the right objective

Different campaign objectives will target different groups. Therefore, you must identify the right objective of each campaign by sales stage to optimize ad delivery. 

Here are three common Instagram ad campaign types that may help you find your potential customers effectively:

• Lead generation campaigns: Capture contact information of prospects directly within Instagram.
• Messenger campaigns: Start conversations with potential clients in Messenger or Instagram Direct.
• Click-to-website campaigns: Drive website traffic.

Step #3: Optimize your content on Instagram

Don’t just focus on sales pitches. Provide content that your audience prefers. This can include market news and real-life photos of project launches.

For example, suppose you are running campaigns for property in Texas. Then, your Instagram business page should include:

• Property spotlights: Share property listings for sale and rent with high-quality photos and compelling descriptions.
• Neighborhood guides: Highlight local amenities like nearby schools, parks, restaurants, etc.
• Market trends and insights: Show your expertise by sharing valuable market data and insights.
• Home decor ideas and design tips: Offer valuable home decorating tips and ideas to engage your audience.
• And more.

>>> Explore more: CPG Instagram Ad: A Comprehensive Guide To Boost Your Sales

Best Practices For Real Estate Agents On Instagram

Here are some practical tips to enhance the efficiency of your real estate ads on Instagram.

• Refine your target audiences to make sure they align with your advertising goal. Analyze data from your previous test campaigns.
• Create attractive, compelling ad creatives that hit your audiences’ pain points or insights. Give solutions or values that they need.
• Use eye-catching, authentic, and relevant images of your project to capture more eyeballs on Instagram.
• Consider using a reputable, whitelisted Facebook agency account for rent for higher spending thresholds, better ad delivery, and fewer disruptions.
• Experiment with different ad variants to see what works best.

• Regularly track your campaigns to make adjustments and optimization decisions as needed.
• Don’t forget retargeting ads! Reconnect with Instagram users who have previously interacted with your ads or website for better engagement and lower ad costs.

Following these guidelines will maximize the effectiveness of your Instagram real estate ads.

What’s The Cost Of Instagram Ads For Real Estate?

The cost of Instagram ads can vary based on your ad quality, bidding strategies, and the competitiveness of the selected target audience. 

Here are some key pricing metrics and the average cost for your benchmarking:

>>> Learn more: How Much Do Instagram Ads Cost?

Conclusion

Instagram ads for real estate​ are cheap and helpful tools for realtors to connect with prospective buyers or sellers. By avoiding the common mistakes and following our advice, you can optimize your property campaigns for the best results. 

Start refining your Instagram ad strategy today and see your real estate business grow!

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