TikTok Ads Account Not Approved: 6 Reasons and How to Fix Them Quickly

Advertising on TikTok is increasingly popular nowadays. However, the more popular the advertising on TikTok becomes, the more difficulties businesses encounter when their TikTok Ads account is not approved. We understand how stressful and confusing it can be when you’re ready to launch your campaigns, but your ad says “TikTok Ads Account Not Approved”. Be patient and don’t let it drive you crazy because in this guide, we will help you understand the main reasons why TikTok ads get disapproved and how to fix them quickly.

How To Recognize if My TikTok Ads Account Not Approved?

Normally, TikTok runs an automated and manual review when you submit a new TikTok Ads account to ensure your business and your advertising practices comply with the TikTok Ads Policy. Thus, if the account is not approved, TikTok will give you a clear notification to help you spot it quickly.

To check this status, you log in to your TikTok Ads Manager account. After that, navigate to the Account Setup section within the Tools module and look for the status of your account review or any error messages or red banners indicating a disapproval.

6 Reasons Why Your TikTok Ads Account Not Approved

As one of the top leading advertising agencies that has been operating for more than 5 years, GDT Agency clearly understands the feeling of disappointment when launching is on the line, but the TikTok ads account is getting rejected. To help advertisers avoid the same feeling, understanding the reasons why TikTok ad accounts get disapproved is truly crucial. Let’s jump right into the reasons behind your TikTok ads not being approved and what to do to fix and prevent it from happening again.

Incorrect Business Information

It would not be exaggerated when claiming that incomplete business information is the leading cause of account disapproval. To ensure the legitimacy of the advertiser, TikTok typically requires comprehensive business verification. Therefore, missing or incorrect business information can lead to the state of disapproval.

Normally, the most common issues are:

• The registration details for the business are Incomplete
• The business names in the documentation and the application are different
• The tax identification number is missing
• The business address across documents is Inconsistent

How To Fix:

To fix this problem, you have to ensure that your business name exactly matches your legal registration in the documents. Remember to provide the complete Tax ID information, and upload clear copies of your business registration certificates. Not only that, don’t forget to verify all addresses that have to consist of all submitted documents.

Prohibited Industry Violations

The advertising polices regarding certain industries and products of TikTok always maintain strictness; however, many businesses and advertisers out there unknowingly violate these restrictions.

Depending on the laws and cultures of each country, the list of prohibited products can vary, so if you’re dealing with TikTok ad account not approved, remember to check carefully whether your products belong to this list or not:

• Cryptocurrency and NFT promotions
• Animals, animal parts, or products 
• Adult sexual products, services, and entertainment 
• Casinos and gambling games
• Cigarettes and tobacco products 
• Counterfeiting and piracy 
• Drugs and paraphernalia 
• Police/military gear and equipment 
• Political and Issue-Based Advertising
• Unacceptable Business Practices (e.g. Document falsification, forgery, misinformation, etc.)
• Unsuitable Businesses, Products, or Services (e.g. Abortion services, Funeral services, etc.)
• Weaponry and weapon parts

How To Fix:

Before applying your TikTok advertising, double-check your ads with TikTok’s complete advertising policies to make sure your ads do not contain any products that belong to the prohibited list.

If your business operates in a prohibited industry, don’t panic; you need to carefully consider promoting compliance aspects of your business. Make sure the description of your website and your business doesn’t mention prohibited products, then review it carefully and remove any content that could be interpreted as violating TikTok’s community guidelines.

Website and Landing Page Policy Violations

During the approval process, TikTok will evaluate the content, the functionality, and the compliance of the website. The non-compliant website, which is not mobile-friendly, does not state a clear privacy policy, refund & return policy, or terms of service, and this is a major reason for rejection.

On the other hand, a website that has a poor user experience, lacks clear contact information, or contains content that violates TikTok‘s advertising standards can also result in your ad’s account disapproval.

Not only your website, but the landing page also needs to be evaluated. If your landing page may be non-functional, not mobile-friendly, or contain prohibited content, your TikTok ads account is also not approved.

How To Fix:

To deal with this problem, first of all, you need to review your website to ensure that it is friendly across all devices. Then, adding the information that is lacking, like a comprehensive privacy policy, terms of service, contact information, … After that, remember to optimize the speed loading of your website and make it mobile responsive.

Misleading claims

TikTok requires that advertising not contain exaggerated performance or promises to ensure that the advertisements on the platform are truthful, factual, and not deceptive.

Exaggerated claims might also apply to pictures. Furthermore, your design and URL must not make negative comparisons with other brands. They should also avoid using misleading buttons or text that demonstrate features that are not actually supported

For example, advertising that claimed the following would not be approved on TikTok:

• “Use this service and get married in 3 days”.
• “100% natural herbal cream cures all diseases”.
• “NO.1 app in the whole world”

How To Fix:

To fix misleading claims, you need to understand TikTok’s Misleading Claims Policy first. Then review all your advertising content to examine every claim in your ads and remove any content that contains words like “best,” “fastest,” or “guaranteed“, because it could be considered misleading or inappropriate.

Previous Account Violations and History

TikTok has a comprehensive database for account violations and user history. TikTok’s advanced tracking systems can identify the connections between individuals, businesses, and devices that could suggest potential rule violations. Then reject new applications from businesses or individuals with poor platform history.

This includes shared email domains, similar business addresses, connected social media accounts, or financial relationships with previously banned organizations.

How To Fix:

• If you used to violate the policy before, remember to address the previous violations first, then wait the extended periods after resolving the previous issues to reapply.
• If you’ve never had a TikTok account before, make sure to have a clean digital footprint. You can also use completely new business information to change your business structure. 
• For complex cases, you can consider using professional account management services by using or renting a TikTok agency account. They can provide direct assistance and expedited review processes.

Technical Errors

Though TikTok’s automated systems are sophisticated, they’re not dependable. Sometimes, legitimate accounts get rejected due to technical issues like application processing errors, document upload failures, and system errors. These issues are often temporary but can cause significant delays and frustration for businesses trying to launch advertising campaigns.

Understanding the technical aspects of TikTok’s review process helps businesses identify when rejections might be due to system errors rather than actual policy violations, enabling more effective appeals and reapplication strategies.

>>> Maybe you are also interested in: Why Is My TikTok Ads Account In Review? How To Get Out?

How To Fix:

If the problem comes from systems or technical errors, don’t be afraid, you can try to reapply after waiting for 24 – 48 hours. You can also try to use another browser or device for application submission. Keep in mind that you should ensure the internet connection is stable during the application process. If you still get suspect technical errors, contact TikTok support for further support.

Advanced Tips to Speed Up TikTok Ad Account Approval

Now you know some of the main reasons that make your TikTok ads account not approved and how to fix them. In this section, let’s discover some advanced tips to speed up your TikTok ad account approval.

Pre-Submission Preparation:

• Complete Business Verification Early: Upload business documents with business license, tax ID, and bank statements. Keep in mind that you have to ensure all documents are clearly legible and match your registration information.
• Optimize Your Business Profile: You should use a professional business email address rather than a personal domain, and your business name, website, and social media profiles should be adjusted properly. 
• Website Compliance Check: Ensure your website has a complete privacy policy, terms of service, and contact information. The site should be fully functional, mobile-optimized, and clearly represent your business offerings.

Industry-Specific Considerations

• According to TikTok, the finance, healthcare, supplements, and dating apps industry has to face extended review periods. Therefore, for these industries, you should provide documentation like professional licenses and certifications to speed up the approval process.

Accelerated Review Tactics

• Business Manager Priority: Applications through TikTok Business Manager often receive priority over individual account requests. Therefore, remember to set up your Business Manager account first.
• Partner Referrals: If you work with a TikTok marketing partner like GDT Agency or have existing relationships with TikTok representatives, you can take full advantage of these connections for expedited review.
• Multiple Verification Methods: Remember to turn on two-factor authentication and verify your phone number and email immediately, because it will build the trust signals in TikTok’s system to speed up your ad account approval.

Conclusion

“TikTok ads account not approved” doesn’t mean the end for your TikTok advertising dreams. By understanding the common reasons for account rejections and following this guide, you can significantly increase your chances of getting your TikTok ad account approved.

For professional help with TikTok ad account approval and effective digital marketing strategies, don’t hesitate to contact GDT Agency. Our seasoned team has helped more than 500 international businesses to launch profitable advertising campaigns.

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