How To Run Facebook Ads For Coaches And Consultants In 2025?

It would not be exaggerated when claiming that Facebook ads are truly a golden ticket for the coaches and consultants’ business. Running Facebook ads can consistently bring in qualified leads and high-ticket clients to the business (if you do it in the right way). Through this article, we’ll break down the latest information on how to run Facebook Ads for coaches and consultants with the aim of helping coaches and consultants run profitable Facebook ad campaigns this year.

What Are The Benefits of Facebook Ads for Coaches and Consultants?

Facebook ads are the golden ticket of the coaching and consulting business for a few reasons.

• Raise brand awareness:  Raising brand awareness is extremely important for this type of business. Facebook Ads currently offers all types of campaigns to boost the awareness of customers to the brand.
• Measure advertising effectiveness: Facebook Ads provides you with full features so you can measure the advertising effectiveness of your campaign. With these features, you can have a comprehensive look at the effectiveness of your campaigns to consider the best optimization method for your next advertising campaigns or high-budget campaigns. 
• Optimizing advertising budget: Facebook Ads provides you with the most powerful tools for optimization. So optimizing your advertising budget will depend on how you use it. The metrics that you measure will help you understand how the ads are working.
• Diversity of objectives and types of advertising: Facebook Ads gives you many goals and many different ad types to choose from. What you need to do is learn and use them properly.

→ In short, Facebook ads are one of the fastest methods to expand your coaching business.

Basic Types of Facebook Ads for A Coaching Business

Facebook is a complex platform. Though many businesses advertise on it to promote their posts and encourage clicks on their websites, for coaches and consultants, Facebook can give you more than that. You just have to learn how to leverage it in creating your ad campaign. Below is an overview of the main types of Facebook Ads that can benefit a coaching and consulting business.

Link Click Ads

This type of ad is where you can find a link in the post that directs the audience to an external website, which can be a specific landing page or blog post. Link click ads are quite famous, and they can be profitable and perform well. However, its success still depends on how good the content of the website is.

Lead Ads

Many coaches and consultants use Lead Ads as a perfect campaign to increase their chances of getting potential clients. One of its features is the ability to offer value to its audiences that they will find irresistible. It can be an eBook or a PDF that they can download right within Facebook.

Besides, Lead ads can allow you to get an in-depth knowledge of your audience. Once the ads are running, the audience can sign up with their email addresses. You can collect them and start sending your audience awesome emails about your services.

Video Ads

Video ads are published right on Facebook without going to an external link. Video ads engage your audience far longer than any other ad. It can be up to 120 minutes long, but the best and most effective ones run for under two minutes.

Page Post Boost Ads

Facebook would consistently suggest ads that you can “boost” to a specific target audience. Boosting an already existing post can widen its reach and engage most of your cold audiences.

Page-like Ads

This ad has only one purpose: to increase the number of likes on your page. The description of the post in this ad is essential to get your audience to like the page.

•  Catchy and well-meaning copy that addresses the goals and problems of your audience will make them like your page.
• Posting something beneficial to them will encourage them. 
• Selecting the right image that resonates with your audience is essential in Page Like ads.

Event Ads

This is another ad that coaches and consultants can put to good use – even ads. When you create an event at Facebook and promote it to your target audience, you are keeping your community engaged. You can select your audience here.

Facebook Ads For Coaches And Consultants: Tips To Run Effectively in 2025

As long as you have enough investment in time, money, and knowledge, you will see that running Facebook Ads for Coaches and Consultants is not as difficult as you thought. You can even make it easier when using a Facebook agency ad account to run durable advertising campaigns.

As one of the pioneers in agency ad account rental services, GDT Agency is proud to serve over 500 businesses across 18 countries worldwide, spending over $10 million on Facebook ads every month. With our agency accounts, you can access more outstanding features, no longer worry about waiting for ad approval, unexpected suspension, or limiting daily spending. Now we will show you how to take advantage of Facebook Ads for coaches and consultants.

Targeting customers in the region

Some coaches and consultants tend to use free social networks to start posting demo videos about courses and knowledge. Then they direct viewers to the paid section to buy courses and books. This is not wrong at all, and if done right, it is very easy to boost profits.

But they are also afraid of paying for PPC, i.e. paid ads to display. This is completely wrong. Facebook Ads always bring certain effects for advertising if you can use them properly. If you’re an expert who can consult and meet face-to-face in the city, you should use Facebook Ads to target the area. Viewers of your ad know that you’re available to them for advice and conversation. And those are potential customers.

The services that coaches and consultants need to meet for advice and exchange can be gym coaches, yoga courses, music courses,… Your choice of Facebook Ads to target ads targeting in the region certainly makes sense.

Ads targeting age, gender

Different from posting course demos on YouTube or Facebook and waiting for people to message you. When you use Facebook Ads, you can reach specific customers of your desired age and gender.

You can reach female customers who are interested in your intensive cooking course. Young male customers might be interested in advertising courses that are becoming a trend today. This is extremely convenient and very effective if you know the demographics of the customers who are interested in your course and knowledge.

Advertising approaches customer behavior

Facebook Ads has extremely intelligent features and AI that help make accurate judgments about customer behavior and preferences. It can also predict new customer files to help you have diversity in advertising.

This will be extremely convenient and effective if you have business needs and advertise many courses, consultation sessions, and documents. Using Facebook Ads helps you group advertising groups and advertising campaigns. Along with that, there are a variety of advertising templates for you to choose from.

Deploy Remarketing

For Facebook Ads, you can get information on customers who have purchased the course or experienced the counseling session. You can invite them to leave reviews for services and courses. But most importantly, the information they provide can help you implement your remarketing strategy.

Remarketing is extremely effective if you understand the needs of the customers who are experiencing your course or consultation. If they are interested and want to learn more about your services, they will not hesitate to contact you and make more purchases. What you need to do is create the right ads for these customers to drive them to convert.

>>> Read now: Guide To Run Facebook Ads For Real Estate Investors In 2024

Summary

Contact GDT Agency immediately to rent an account. For better Facebook Ads for coaches and consultants,  if you have questions about your ad account or ad campaign. Please contact our expert team to get the fastest and most accurate solution.

Follow if you find it useful