Why is my Facebook ad stuck in review & what to do to fix it (2025)

If your Facebook ad has been stuck in review for a long time, you’re not alone. Many advertisers face this issue when launching new campaigns. If you’re trying to escape the Facebook ad stuck in review status, you’ve come to the right place. In this article on Facebook ad stuck in review, we’ll highlight all the possible reasons that can make your ad stuck in review, how long reviews usually take, and what you can do to make the process faster.

Why Is My Facebook Ad Stuck In Review?

Before we go further to explore the reasons why your Facebook ads are stuck in review, as well as the ways to help your Facebook ads escape and make the process faster, it is necessary to understand the way the Facebook ad review systems work at first.

Why Does Meta Review My Ads?

Facebook has created a favorable condition for advertisers when giving full control over creating ads for the audience for advertisers. Thanks to that special favor of Facebook, the creativity of advertisers has the freedom to create text, visuals, CTA, and more to craft the perfect message for the audience.

However, to avoid the situation of sensitive ads, scam ads that break laws laid down by governments, or spread hate for a political or social agenda, as well as safeguard the intentions of both advertisers and users, Facebook required advertisers to follow Facebook advertising polices and review every ad to ensure the honest and high-quality creatives.

How Does the Facebook Ads Review Process Work?

Before we go further to explore the reasons why your Facebook ads are stuck in review, as well as the ways to help your Facebook ads escape and make the process faster, it is necessary to understand the way the Facebook ad review systems work at first.

Once you have crafted your advertisement, Facebook will review it to either approve or disapprove via both automation and manual review to validate the ads that comply with Facebook ad policies. Currently, this process is gradually complicated. Though Facebook has trained its automated systems to quickly review submitted ads, there is always a team of specialists who recheck manually to ensure policy compliance. Therefore, some ads get approved within 24 hours of submission, while others take longer to appear as “Pending in review.” 

What ad components are reviewed?

The Facebook ad review process involves examining all elements of the submitted ads. To understand it better, refer to the content related to the anatomy of a Facebook Ad that I shared earlier. In summary, it includes:

• Media files
• Ad copy
• Description
• Landing page URL
• Target audience information

You need to ensure that those ad elements are clear and do not violate advertising policies. But of course, things don’t always go smoothly. If any component has issues, your Facebook ad may be not approved and stuck in review.

How Long are Facebook Ads in Review?

Typically, most submitted ads are reviewed within 24 – 48 hours. In special cases, reviews can even take up a week, especially if there’s a backlog or your ads need extra scrutiny.

8 Main Reasons Why Facebook Ads Get Stuck In Review

As I mentioned before, most submitted ads are reviewed within 24 – 48 hours. Therefore, if your ad is stuck in Review for more than 48 hours, it’s definitely considered unusual. So, what reasons that make your ads stuck in review and not delivered to the audience?

As one of the seasoned Facebook advertising experts of GDT Agency, with more than 5 years of experience in managing Facebook campaigns for GDT as well as for many clients’ brands. After experiencing a stuck-in-review situation a thousand times, I summarize directly from my experience that the reasons below are the most common reasons that make your ads stuck in review and not deliver to the audience:

1. Ad policy violations: Each advertisement has to be in accordance with Facebook’s advertising policies. One might incur a violation by copying others’ ad styles or tones due to the fact that each content type and audience has its own requirements.

2. New ad accounts: Brand-new accounts that do not have a history of approved advertisements or payments normally experience longer review times.

3. Issues with business pages or multiple ad accounts: Facebook looks at the overall health and compliance of your associated pages and ad accounts. Thus, outdated or conflicting information can cause a delay in your approval.

4. Payment information mismatch: Virtual cards or mismatched payment information (name, ID, birthdate) might be the reason for the delay or rejection.

5. Sensitive topics: The advertisements covering political, social, or controversial issues will go through a longer review process to guarantee compliance with the guidelines.

6. Text and image mismatch: Facebook may also delay or reject the ads if the visuals do not correspond to the message because it prioritizes genuine, consistent content.

7. Misleading landing pages: The landing page is supposed to be a reflection of the ad’s promise as any disconnect, for instance, linking to unrelated content, may lead to rejection.

8. Editing ads under review: Any edits made to the ad while it is under review would cause the process to start afresh, and at least an additional 24 hours would be added.

Regardless of the reason, what you need to do IMMEDIATELY is to learn how to fix a Facebook ad stuck in review in the next section below.

>>> Read more: 12 Top Reasons Facebook Ads Not Delivering & How To Fix [2025]

How To Fix A Facebook Ad Stuck In Review?

The next part of the article will cover some simple and quick ways to fix this problem and get your ads approved. First, let’s explore the simplest method in this list.

Trying to turn ads On/Off

In fact, turning ads on or off is the most basic step you should try first if your ad is stuck in the In Review limbo. This is extremely simple and can be done in your Facebook Ads Manager. You can understand it immediately by looking at the image below:

The On/Off switches here are the main controls for turning ads on or off. You can toggle the ads to reset the ad review process. This is a quick and straightforward way to check if Meta Ads Manager is undergoing issues or maintenance for feature updates. If the problem is from Facebook’s end, this action will help your ad escape the In Review status.

Duplicate your ads

Duplicating an ad ID/ad set/campaign is another action that prompts the Facebook bot to reevaluate your ad. However, note that the review process will start anew, and the testing distribution to different audiences will occur. Therefore, this is an effective method to troubleshoot a Facebook ad stuck in review.

To duplicate an ad ID/ad set/campaign, you can access Ads Manager and follow the instructions in the image below:

After you duplicate and activate the new ad, Facebook will reinitiate the review process. There’s a high likelihood that the ad won’t be stuck in the “In Review” status anymore. If you’ve performed this action and the ad is still stuck, keep reading the following content.

Check your ad again and try some simple editing

If you’ve tried the two methods above without success, it’s highly likely that your ad has violated one of Facebook’s advertising terms. What you need to do is review your ad content, every ad component, domain, landing page, etc. It must be cross-referenced with Meta Ads Policies.

Then make a necessary change by refining your ad copy and removing misleading language or adjusting visuals to meet Meta’s guidelines, or reevaluating your landing page to match your ads.

Sometimes, things may not go smoothly, but a slight change and a resubmission will do the trick, and your ad might be approved immediately. I used to help a small skincare brand that was a client of ours, which conducted a campaign with various lifestyle photos that depicted models applying the products. 

However, the advertisement was under review for more than 72 hours. Upon checking, I found out that the problem was caused by a mismatch between the image and the text of the ad. 

The text mentioned “treating acne,” which was regarded by Meta as a delicate health claim. After I changed the text to highlight “improving skin confidence” and sent it back for approval, the ad got approved in less than an hour.

Contacting Facebook Support

If you have been waiting for more than 24 hours, but your Facebook Ad is still in review, you can consider submitting a manual review through the Facebook Help Center form.

1. Contact Facebook Support by following this link: https://www.facebook.com/business/help/support. When you access this link, Facebook will present the issues your advertising account is facing.

2. At this stage, carefully review the status of your ads. Then, provide a detailed description to the Facebook support team to explain the prolonged review issue. Let them know the ad ID and how long it has been pending review, and provide a screenshot of your ad if available. The more thoroughly you describe your problem, the faster the support team will understand and assist you in resolving the issue.

Rent a premium advertising account

If you have tried various techniques, but your ad is still stuck in the review process, it’s high time to consider renting a premium agency advertising account. Normally, your ad review process can be time-consuming because your account may not have a long spending history or a high-quality score.

However, with these agency accounts, all these ad account problems will come to an end because these accounts are verified by Facebook and prioritized with unlimited features. What are you waiting for? Solve all Facebook ad problems by renting Facebook agency account and receive unlimited cashback now!

Owning a high level of reliability with unlimited spending, these high-quality accounts can help your ads get reviewed and approved very quickly and distributed correctly. Additionally, it provides excellent features to optimize your advertising budget efficiently.

How To Get Facebook Ads Approval Quickly?

Certainly, you might find it extremely frustrating if your Facebook ad is stuck in review. The crucial point here is how to make this process smooth, saving your time and effort. Below, I’ll share some important things to ensure the smooth execution of your ad review process.

Understanding ads policies

Understanding and complying with Meta Ads Policies is crucial to overcoming this problem. The ad review process may take time or get stuck due to violations of advertising policies.

Once you have a clear understanding and adhere to advertising policies, your ad review process will be smoother. This is an important aspect that every advertiser should pay attention to. Besides speeding up ad reviews, it also helps you avoid other issues and bans from Facebook.

Always monitor ad status

Regularly monitoring the status of your ads can be extremely helpful. This will help you discover which are pending review, or sometimes identify other issues, such as ads being delivered to the wrong target audience.

Stay updated with Facebook ads knowledge and news

This platform sometimes undergoes updates to provide new features for advertisers. There are periodical sweeps targeting new advertising accounts or those with suspicious activities. The important thing here is to know where to get these updates and news quickly and accurately.

Some places provide the most important and up-to-date information about Facebook ads freely. For example: BlackHatWorld, GDT Agency Blog, Facebook Groups, Reddit Communities, LinkedIn, etc.

These groups often have ad expert members who will help you stay updated with the latest knowledge and news about Facebook Ads.

Frequently Asked Questions:

1. Why does Facebook review my ads?

To avoid the situation of sensitive ads, scam ads that break laws laid down by governments, or spread hate for a political or social agenda, as well as safeguard the intentions of both advertisers and users, Facebook reviews every ad to ensure honest and high-quality creatives.

2. How long do Facebook ads stay in review?

Most ads are reviewed within 24 hours; however, this period can be extended to 48 hours or even longer in case the reviewing team is handling a large number of ads, the ads are too complex, or if the changes made are too small. During peak times, the waiting period can be longer. 

3. Why was my Facebook ad stuck in review?

The most frequently mentioned reasons that lead to an ad being stuck in the review process are violation of ad policies, unclear or misleading content of the ad, inconsistency between text and images, and problems with the landing page (irrelevant content, broken links, poor customer experience), lack of trust in the new ad account, issues with business pages or multiple ad account, and payment information mismatch.

4. What to do when an ad is stuck in review?

You can try turning your ad off and on again, making changes to it and resubmitting it, or duplicating it. Any of these actions can trigger a reset of the review process. If your ad is stuck for more than 48 hours, it is advisable to contact Meta’s support and ask for escalation.

5. Can I appeal a rejected ad?

Yes, if you believe your ad was rejected in error, you can appeal the decision through Meta’s Ads Manager or Help Center.

6. How does Facebook review ads?

Facebook employs a combination of both automated and manual techniques to inspect whether the ads comply with its policies, thereby ensuring that the content is genuine and not misleading.

Summary

Having a Facebook Ad stuck in review can be frustrating and may lead to wasted time and money. What you need to do is carefully read and follow the steps outlined in this guide. I hope that this article can help you escape the Facebook ad stuck in review status and boost the ad time approval.

If you still have questions relevant to Facebook ads or Facebook agency account for rent or need additional help, feel free to contact our expert advertising team at GDT Agency for quick and timely assistance.

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