Easy Updated Guide To Adding Links To Instagram Stories In 2025

Adding links to Instagram stories is a free and useful way to drive traffic from Instagram to your websites or landing pages. However, many outdated online resources are misleading Instagrammers about this feature. In this article, I will crack the myth of Instagram story links, the swipe-up feature, and more. Let me walk you through all the steps to add links to Instagram stories, whether you are using a phone or a computer.

Can I Add Links To Instagram Stories?

Yes, you can! As of 2025, all Instagram accounts can add clickable hyperlinks to Instagram stories.

In the past, Instagram story links worked as swipe-up links that directed viewers to a landing page when they swiped up the story.

At that time, the ability to add links to Instagram stories was only available for:

• Business accounts with over 10,000 followers.
• Or verified accounts.

However, the Instagram swipe-up feature as well as those requirements are now outdated.

Here are the key points Instagrammers should know:

• In August 2021, Instagram removed the swipe-up feature in original stories, replacing it with the link sticker. 
• In October 2021, Instagram expanded the ability to use the link sticker to all accounts. You can read the full announcement from Instagram here.

In short, currently, all Instagram accounts including personal and private profiles with zero followers can add links to stories.

So what are you waiting for? Read on for the detailed steps to start adding links to Instagram stories from mobile and desktop today!

2 Methods Of Adding Links To Instagram Stories (2025)

You can post Instagram stories directly from your Instagram app on a phone. Or you can create stories on a desktop via the Meta Business Suite. 

Here is how to add a link to an instagram story.

Adding link to Instagram story from mobile

You can easily add clickable links to your Instagram story from a phone in 4 steps. This applies to both iPhone (iOS) and Android devices.

Note: These screenshots were taken on an Android phone.

Step #1: Create a new Instagram Story

• Open the Instagram app.
• Tap the + button at the bottom to create a post.
• Select Story and add media as usual.

Step #2: Select Stickers 

• Find the Stickers icon that looks like a square-shaped smiley face.
• Select Stickers.

Step #3: Add Link

• Scroll through the sticker options.
• Choose Link.
• Enter the website link you want to add.
• You may add sticker text that shows instead of the URL.

Step #4: Finish and publish

• Hit the Done button at the top right.
• Tap, drag, and pinch to customize the link sticker as you wish.
• Hit Your Story to publish it. 
• Tap on your profile picture in the top left to check if your story is live.

Voila! You’ve added a link to your Instagram story successfully. Now, whenever someone taps on the link sticker, they will be directed to your landing page.

Adding link to Instagram story on desktop

Here’s how to post an Instagram story with a clickable link from a computer.

Note: These screenshots were taken on Windows.

Step #1: Go to Meta Business Suite

• Go to https://business.facebook.com/.
• Log in to Meta Business Suite with your Instagram account credentials.

Step #2: Create an Instagram story

• Click the Content button from the left.
• Click to expand the dropdown menu next to the blue Create post button in the top right.
• Hit Create Story.
• Upload the media.

Step #3: Add link

• Select Edit > Stickers > Link.
• Enter the link and the custom sticker text (optional).

Step #4: Finish and publish

• Add more elements to the story as you wish.
• When you finish, hit Apply.
• Review the story and hit Share. 

>>> Learn more: 9 Best Tactics For Adding A Link In An Instagram Post

How To Get More Traffic From Instagram Story Clickable Links?

To maximize the effectiveness of clickable links on your Instagram stories, you can apply some tips below:

Tip #1: Post stories with links frequently

When you first add links to your stories, your followers may not get used to clicking on them. 

You need to post stories with links frequently to educate your audience.

Gradually, they will be familiar with the format and more likely to interact with your links, increasing the engagement rates of your stories.

Tip #2: Make the link sticker prominent

Customize the link sticker with a suitable color and text font to make sure it’s readable. 

You can also use other design elements like GIFs, arrows, and cartoon stickers to draw attention to the link.

Tip #3: Use clear Calls-To-Action (CTAs)

To drive traffic from Instagram story links to your website, you should tell users exactly what to do.

Add clear and strong CTAs such as Tap the link to learn more, Click here to shop, or Tap to visit our website.

Tip #4: Create urgency

To encourage clicks, you can offer some limited-time deals or exclusive content. 

For example: 

• Deal ends after [date]
• Only for today!

>>> Explore more: How To Avoid Apple Service Fee On Instagram

Conclusion

Adding links to Instagram stories is easy and accessible for all users now. By following my instructions, you can post Instagram stories with clickable links on your phone or computer with ease. Don’t forget my outlined tips to maximize the impact of your story links. 

For more useful and up-to-date Instagram tips, follow GDT Agency.

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