How To Delegate And Manage Facebook Ad Account Roles: The Ultimate Guide

Facebook ads have certain sorts of options that help account owners delegate tasks to others appropriately and securely. In today’s article, I’ll dig into what Facebook ad account roles are, as well as how to assign and manage them effectively. This guide works with any account type, from personal to business, in Facebook Ads Manager or Business Manager.

What Are Facebook Ad Account Roles?

On Facebook, ad account roles determine the access, extent of permissions, and actions a specific user can do to someone else’s ad account.

There are 3 roles regarding ad accounts on Facebook:

• Admin: Has the most authority to the ad account. An admin can view, create, and edit ads, access reports, edit payment methods, and manage admin permissions.
• Advertiser: Has all the access to ads and reports on the ad account. However, an advertiser cannot edit the payment or account roles.
• Analyst: Has necessary access to analyze advertising campaigns, including viewing ads and accessing reports. An analyst can not make changes to advertising activity on the ad account.

Facebook has limitations on how many people can be assigned to an ad account and how many ad accounts you can own or manage.

• You can own or be added to up to 25 ad accounts.
• You can assign roles to 25 users on an ad account.

Related article: What Is An Ad Account In Facebook? Overview & Best Tips [2025]

How To Add Roles To Your Facebook Ad Account?

There are two main ways that you can assign Facebook ad account roles. It depends on the type of your ad account:

• If your ad account is not in a business manager (BM) account: You can assign roles in Facebook Ads Manager.
• If the ad account is in a BM: You must manage roles in Facebook Business Manager.

Let’s go into details for each way of doing it.

Add roles in Facebook Ads Manager

Here’s how to give Facebook (Meta) Ads Manager access to an ad account:

1. Log into Facebook and navigate to Ads Manager.
2. Select the ad account you want to assign roles to in the dropdown menu.
3. At the bottom left of the screen, click on the gear icon to open Ad Account Settings.
4. In the Ad Account Roles section, click on Add People. 
5. Here you need to enter the Facebook account name of the person you want to add to this ad account. Make sure you guys are friends on Facebook. 
6. On the right side, select the role you want to give to that person on the dropdown menu. It might be an admin, advertiser, or analyst. 
7. Then, hit Confirm.
8. That person will receive a notification on Facebook where they can accept it and get access to your ad account.  

That’s it. Adding permissions to a Facebook ad account is pretty simple and can be done in no more than 5 minutes. By following my guidance meticulously, you can set roles for anyone with no hassle.

Assign roles in Business Manager Settings

Now let’s say your ad account is under a BM, the process will be a bit different: 

1. Do as above to go to Ad Account Settings.
2. Instead of adding people straight from Ads Manager, you have to click on Open Business Settings.
3. This takes you to the Business Manager Settings. Now, on the left side, click Users, then select People.
4. Click Invite people.
5. Put the email address associated with their Facebook account. 
6. Hit Next and choose the type of access over your BM that you want to give that person. If you just want to add them as an ad account admin or advertiser, just toggle on Partial access.
7. Hit Next, then select Ad Accounts.
8. Choose the specific ad account and assign permissions to that person on your ad account by toggling the switches on. You can give partial access or full control. 
9. Then, click Invite.
10. That person will receive an email notification about this invitation. They can approve it to access.

That’s how to assign roles on ad accounts from the Facebook (Meta) Business Manager. If you don’t have a BM yet, I recommend you create one to access more advanced functionalities. For example, you can create catalogs, separate payment methods for different accounts, or rent Facebook agency accounts.

How To Manage Facebook Ad Account Roles?

You can always change or remove someone’s role on your Facebook ad accounts.

Remove someone from a Facebook ad account

To delete assigned people from your ad account:

1. Go to Ad Account Settings.
2. In the Ad Account Roles section, click on Remove User next to that person’s Facebook account.
3. Hit Remove to confirm. 

If your ad account is in a business portfolio:

1. Go to Business Settings.
2. Select Accounts > Ad Accounts.
3. In the People section, hit Manage.
4. Select Remove Access. 

Change roles on your ad accounts

Facebook has no option to edit ad account roles in Ads Manager directly. However, you can still achieve it by following this roadmap:

1. Go to Ad Account Settings.
2. Remove that user from your ad account.
3. Add the same person with a new role. 
4. Select Confirm.

On the other hand, you can easily change permissions on a business ad account from the Business Settings:

1. Open Business Settings.
2. Go to Accounts > Ad Accounts.
3. In the People section, select Manage.
4. Toggle the switch to change permissions.
5. Hit Save. 

How To Add Advertiser On Facebook Page

Besides assigning people to your ad account, you must add them to your Facebook page so that they can advertise for your page.

Here’s how to add a page role on Facebook:

1. Log into Facebook and switch to your page.
2. Click on your page’s profile picture at the top right.
3. Select Settings & Privacy > Settings.
4. On the left side, select Page Setup > Page Access. 
5. Hit Add New next to People with Facebook access.
6. Hit Next, put the account name or email address of that person.
7. You can toggle on the switch to give them full control of your Page or simply skip this. With Facebook access, that person can create, manage, delete, and track the performance of ads on your page.
8. Hit Give access.
9. Re-enter your password to confirm your identity, then hit Confirm.

How Do I Request Access To An Ad Account On Facebook?

Suppose you are a freelancer or agent. If you need to get access to your client’s ad account, you can actively request a role:

1. Go to Business Settings.
2. Select Accounts > Ad Accounts.
3. Hit +Add.
4. Choose Request to share an ad account.
5. Put the ID number of your client’s ad account here. 
6. Hit Next, then select the role you want to get.
7. Hit Confirm and your request is immediately sent to your client.
8. The client can go to Business Settings to review and accept your request now.

Once the request is approved, you can start using this ad account to manage ads for your client.

How To Check Ad Account Roles?

Checking ad account roles on Facebook is straightforward:

• Go to Ads Manager.
• Select the ad account from the drop-down menu.
• Hit the gear icon to go to Ad Account Settings.
• Here you can view all people and permissions assigned in the Ad Account Roles section. 

Why Can’t I Add Someone To My Facebook Ad Account? How To Fix It?

You may not be able to assign someone to your Facebook ad account if:

• You don’t have full administrator rights => Change your role on the ad account to admin or full control.
• Your ad account hits the limit of 25 people => Remove someone who no longer uses your ad account.
• That person doesn’t have a Facebook account => Tell them to create a Facebook account.
• That person is not your Facebook friend => You two must add friends in advance.
• That person hits the limit of managing 25 ad accounts => Tell them to remove themselves from some ad accounts they no longer use.

Previous article: How To Create A Facebook Prepaid Ad Account In 5 Minutes (2025)

Wrapping Up

Mastering Facebook ad account roles is essential to ensure individuals have the appropriate permissions to perform their roles while securing control of your assets. By following the outlined steps, you can assign, manage, and request roles to your ad accounts without stress. 

If you would like to expand your Facebook ad knowledge, follow GDT Agency. Happy advertising!

Follow if you find it useful