Facebook Business Ad Account: A Quick Overview You Should Not Skip [2024]

In today’s dynamic advertising landscape, a Facebook business ad account is no longer just an option, but it’s a necessity. So, what is a business ad account, why do you need it, and how to create one for your business? This article will cover all the crucial information that advertisers must know about Facebook business ad accounts in 2024.

What Is A Facebook Business Ad Account?

A Facebook business ad account is a special tool for organizations that need to manage multiple ad accounts, assets, and employees, and run large-scale ads with more control and advanced features.

It brings all of your business assets, such as Facebook pages, ad accounts, Instagram accounts, and business information in one place for seamless management in Meta Business Suite and/or Business Manager.

FYI, a Facebook business ad account is also called a Meta business account, a business manager (BM) account, and a business portfolio.

>>> Related: What Is An Ad Account In Facebook? A Complete Overview

Types Of Facebook Business Ad Accounts

Facebook business ad accounts are classified by the ad account creation limit and daily spending limit.

Typically, a brand new business portfolio’s ad account creation limit starts at 1 and rises with its advertising and payment history as well as business verification.

Note: Businesses can view their ad account creation limit on the Business portfolio info page in Business settings.

Here’s a compilation of comon types of Facebook business ad accounts you should know.

• BM50: Creates only 1 ad account with a $50 daily spending limit.
• BM350: Starts with 1 ad account at $50, then creates 2 more ad accounts after the first payment (total daily spending limit of $250).
• BM250: Starts with 1 ad account at $250, then creates 4 more after the first payment (total limit of $250).
• BM1 NOLIMIT, BM5 NOLIMIT: Creates 1 or 5 ad accounts with no spending limit.
• BM80, BM100, BM2500, BM10000: The number of ad accounts corresponds to the BM name, no spending limit.
• BM Verified: Verified by Facebook with a green checkmark, indicating high trust and good health.
• BM Agency: The most advanced type of ad account. It is granted by Facebook to businesses that have met stringent requirements. BM Agency accounts come with unlimited ad spend and unlimited numbers of campaigns.

Why Should You Use A Facebook Business Ad Account?

A Facebook business ad account is indispensable if you want to manage advertising activities and scale your business more efficiently. With a Facebook business ad account, a business owner can:

• Manage multiple ad accounts, Facebook Pages, Instagram accounts, pixels, catalogs, team members, outsourced freelancers, and agents easily in one place.
• Control and access all ad accounts in their business portfolio.
• Give access to team members to their ad accounts, and assign, change, or remove roles easily.
• Grant partner/agency access to their Facebook business ad account and remove people from whenever they want hassle-free.
• Keep track of business activities with real-time notifications, detailed insights, and reports of team members and agency partners.
• Invite people to manage their business assets while securing their login information.
• Ensure all important advertising data is still kept in the Facebook business ad account in case a staff leaves the business. 
• Separate business and personal ad accounts, sell their business, and still retain access to their personal ad account.

When To Use A Facebook Business Manager Account?

You should leverage a BM account to seamlessly organize and control your business assets and information, especially when:

• You have a marketing team working on your business.
• You need to manage different assets on Facebook and Instagram.
• You hire an agency/consultant to help you create, launch, and manage your ads.
• You want to control access to your ad account and all business assets.
• You want to scale your business.
• You want to secure your business.

How To Create A Facebook Business Ad Account?

To create a Facebook business ad account, you can follow these simple steps:

Step 1: In a browser on your desktop, go to business.facebook.com. 

In case you already have a page and access to Meta Business Suite/Business Manager, click on the triangle icon to open the dropdown menu. Select Create a business portfolio and skip to step 4.

Step 2: Then, select Log in with Facebook using your personal Facebook account.

If you don’t have a personal account, click on Create new account > Sign up with Facebook to sign up for a new one.

Step 3: After logging in, click Create an account

Step 4: Enter information in the pop-up window:

• Business portfolio name: Name your business portfolio corresponding with the public name of your business, and do not include special characters. 
• Your name: Enter your full name. Everyone you add to this business account can see it.
• Business email: Only Facebook can see this information. They will use it to contact you, and won’t show it to your customers.

Step 5: Choose Submit or Create. 

Step 6: Verify your business email address.

Go to your email inbox where you should find a new email sent from notification@facebookmail.com. Open it and click Confirm Now.

Step 7: After confirmation, you will immediately be redirected to the Meta Business Suite dashboard. Click Help > Go to Business Manager in the bottom left of the screen to find your business manager ad account (business portfolio). 

Step 8: Start to set up your Facebook business ad account by clicking on Settings in the left panel.

In the Settings dashboard, pay attention to the panel on your left hand where all setting options are shown.

Now, you can:

• View your business portfolio info.
• Add people, partners, and system users (non-human accounts) to your BM account, giving them partial access or full control 
• Add or create a new ad account for your business. Note that for a new BM account, you can only create or claim 1 ad account. After several weeks of running ads and following Facebook policies, you can create or claim more ad accounts.
• Add other business assets such as pages, business asset groups, apps, Instagram and WhatsApp accounts.
• Set up data sources such as catalogs, pixels, and more.
• Add a payment method in Billing and payments.

>>> Related: 5 Steps To Conduct A Facebook Ad Account Audit For Optimal Results 2024

Conclusion

In summary, a Facebook business ad account empowers businesses of all sizes to manage their advertising activities on Facebook and achieve their marketing goals with unparalleled efficiency. By following the simple steps outlined in this guide, you can create a new Facebook business ad account and explore its advantages.

If you want to unlock its full potential and gain access to advanced features, you can consider partnering with GDT Agency. We offer affordable Facebook agency ad account for rent and expert support to help your business scale with ease. Contact us today to learn more and get a quote.

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