5 Easy Ways How To Avoid Apple Service Fee On Instagram In 2025

Since 2024, Apple has imposed a 30% fee on boosted posts and ads on Instagram made via the Instagram iOS app. This is a heavy commission that no advertisers would be willing to bear. Fortunately, several easy and effective ways can help you dodge it. Join me in this article to learn how to avoid Apple service fee on Instagram.

What Is Apple Service Fee For Instagram Ads?

According to Meta (the parent company of Instagram), the Apple service fee for Instagram ads is a 30% charge that Apple applies to boosted posts made through the Instagram app on IOS.

Meta claimed that they had no control over this fee. It applies to transactions processed via Apple’s payment system within iOS apps, such as Instagram and Facebook.

Apple first introduced this fee in the US in Feb 2024, then expanded it globally on July 1, 2024.

Many advertisers didn’t notice this change. Only when they received the ad invoice did they realize the extra costs they had to pay.

Regular people and Western authorities have been criticizing Apple’s fee structure. 

While regulatory pressure may help alter this policy in the future, the only thing businesses—especially SMEs—can do now is to learn how to avoid the Apple service fee on Instagram with the optimal approaches. 

How To Avoid Apple Service Fee On Instagram? [2025]

Here are some ways iOS users can avoid the absurd 30% Apple service fee for Instagram ads.

Method #1: Use Instagram on a web browser

The first and easiest way to dodge the Apple service fee on Instagram is to boost your posts from the Instagram website at Instagram.com on your desktop or mobile browser (like Google Chrome, Safari, etc).

Since Apple applied the service fee, Instagram has updated its web platform to ensure a similar experience as the mobile app for its advertisers. 

This way, you can easily boost posts on Instagram without incurring extra costs.

Method #2: Pay with prepaid funds

Second, advertisers can avoid the Apple charge by adding prepaid funds to their Instagram ad accounts via the Instagram website or the Meta Business Suite. 

Then, you can use those prepaid funds to advertise on Instagram in iOS without having to pay 30% of your ad spend for Instagram.

Method #3: Access Meta Business Suite

Meta Business Suite is the central hub that allows businesses to boost Instagram ads without paying Apple’s 30% fee, according to Meta.

All you need to do is link your Instagram business account to your Facebook page. Then you can easily manage its content posting and advertising activity in Meta Business Suite.

Method #4: Use Meta Ads Manager

If you are an experienced advertiser, you must have experience using Meta Ads Manager to create Facebook and Instagram advertising campaigns. 

By using the Meta Ads mobile app or accessing Ads Manager from a browser, you can run Instagram ads without paying the Apple service fee.

Method #5: Partner with an agency

Another effective way to bypass the Apple service fee on Instagram ads is by renting a Facebook agency ad account from a Meta agency partner like GDT Agency. 

So, how can we help you save on this fee? Here’s our plan:

• Top-ups outside IOS: GDT Agency tops up ad accounts outside the iOS app with a fee of only 0.5-3%, preventing the 30% Apple fee.
• Premium ad account: Using a trusted and reputable agency ad account improves ad metrics and minimizes the risk of account bans.
• Budget optimization: GDT Agency provides free expert guidance on budget optimization and ad compliance checks with Meta ad policies.

Ready to save 30% on your Instagram ads? Rent Facebook agency ad account today to advertise more efficiently!

Video: Instantly reduce ad fees by 30% (Source: Meta for Business)

Conclusion

This guide on how to avoid Apple service fee on Instagram has provided you with 5 simple and effective methods. By applying them, you can evade the Apple service charge on Instagram and save up to 30% of your ad costs when using iOS devices.

Leave a comment below if you need more help with Instagram ads and visit our blog for more useful content!

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