Guide On How To Run TikTok Ads For Shopify Properly In 2024

Apr 05, 2024

Author Henry Duy

10m reading

This Guide On How To Run TikTok Ads For Shopify Properly will focus on analysis so you can clearly understand the factors from basic to advanced. If you really want to increase conversions when running TikTok Ads for products on Shopify, you need to follow this article to the end. I will specifically analyze (including illustrations) the important things that directly affect the effectiveness of running TikTok Ads for Shopify.

Prepare For Run TikTok Ads For Shopify

Before explain how to run TikTok Ads for Shopify, you must prepare for it first. For preparation, I want you to stay calm and not skip this step. Why? Simply because running paid ads for e-commerce requires a lot of preparation and specific techniques, which are:

Shopify’s customer research

About Shopify’s customer research, first, you need to determine the demographic characteristics, interests, and shopping behavior of potential customers. Next you need to understand customer behavior related to identifying important touchpoints in the purchasing journey to optimize TikTok Ads campaigns for each future stage.

To be able to do this, you can run a few low-cost ads to survey customers. Or more simply, you can search for them in AdTargeting – a third-party tool that is quite useful for learning about audience information.

Market research

This is also an important step if you want to clearly understand the needs of the market. You need to analyze popular products/services, trending hashtags, and influential KOLs/influencers in the industry. Next, you need to analyze your competitors’ TikTok Ads strategies, identify strengths/weaknesses, and look for opportunities to differentiate.

A very good way to do this is to refer to case studies to learn from experience and apply it to your campaign. Everything related to TikTok Ads and your product can help you understand the market and potential of your product on TikTok.

Competitor research

When researching your competitors, you actually need to analyze your competitors’ TikTok Ads strategies and look for your brand’s point of difference. You need to determine the types of promotional videos, content, hashtags, and influencers they use. You can then identify your competitors’ strengths/weaknesses compared to you and look for opportunities to differentiate and attract potential customers.

Create TikTok Ads and Shopify accounts

If you already own both types of accounts, you can skip this step to the next step. If you don’t own either, you need to create a new one and add all the necessary information for both platforms to verify your products.

To get started, you can access the two links below to perform account registration and setup operations. It’s really quick steps and won’t take up too much of your time:

Shopify account: https://accounts.shopify.com/
TikTok Ads Account: https://ads.tiktok.com/i18n/signup/

With TikTok Ads, you can use it for free (but of course you will have to spend on advertising to get started, the smallest budget currently is $500).

With Shopify, you have a 3-day free trial and 3 months of use with a promotion of $1/month. Basically, it only costs $3 to get started and use Shopify for 3 months. It’s quite easy and cost-effective for newbies.

Re-layout your store on Shopify

Why do you need to re-layout your Shopify store? You simply need to reconsider whether your store is really okay with customers? Is the operation really smooth? Is the product search bar located in a visible place?

The important thing here is that you need to understand and ensure a smooth experience for customers when they visit your online store. You also need to provide complete information about prices, promotions, product specifications, purchasing methods and purchasing packages. The things that I want you to focus on in your online store are:

Store theme

For each different category, it is advisable to use a different store theme and layout. Choose appropriate colors and refer to effective topics of the industry you want to run ads for.

Product, listing & collection

Here, I want you to make your Shopify online store diverse and attractive. Arranging the products properly and highlighting the most eye-catching products is important in this section.

Header & footer

This is like the opening and closing of a website. Customers always look at these two sections when visiting your store. So make sure to make it clear, beautiful, well-organized and provide important information to customers.

If you have made sure that you make everything on Shopify clear, smooth, and customer-friendly. Then you can continue with the next important content that I will share shortly.

>>> Related article: How Long Does TikTok Take To Review Ads And Ad Account?

Specific Guide On How To Run TikTok Ads For Shopify

This is an important piece of content that answers the question How to run TikTok Ads for Shopify. Please focus on following each specific step to know it clearly. First, let’s get to the campaign creation step.

Create a campaign

Starting a campaign on TikTok Ads is not difficult for me. You just need to access TikTok For Business via the link: https://ads.tiktok.com/i18n/perf/campaign. But how to match products on Shopify requires you to really understand all the components in a complete advertising campaign.

The techniques below will help you have specific directions to build and launch an advertising campaign on TikTok that is suitable for products on Shopify.

Understand Ad Objective

Not all Ad Objectives available on TikTok are suitable for the products you are selling. The most important thing is how effective they are for products on Shopify. According to my experience of working with businesses that optimize advertising for e-commerce, you should only focus on 3 main Ad Objectives:

Traffic: Once you have a website with products available through Shopify, you can increase traffic to your website. Getting a large amount of website traffic is also a great way to encourage customers to buy your products.
Conversion: This is always the top choice for advertising products on e-commerce. With the development of AI, TikTok will suggest and help you show ads to people who are most likely to buy.
Brand Awareness: For products on Shopify, you definitely want the audience to better understand the brand as well as raise the brand in the eyes of customers. Simply because when customers have brand awareness, it will always be easy for them to choose your brand and place an order.

Choose the appropriate Ad Format

Different from Ad Objective, Ad Format is the way you choose to display ads to audiences on TikTok. I also specifically recommend to you 5 types of advertising that are very potential for Shopify in particular and e-commerce websites in general:

In-Feed Ads: Video ads appear in between other TikTok videos in the “For you” section. This type of ad attracts users’ attention with creative and engaging video content.
TopView Ads: Video ads appear first when users open the TikTok app. This type of advertisement makes a strong impression and attracts the user’s attention immediately.
Branded Hashtag Challenge: The hashtag challenge encourages users to create TikTok videos with brand-provided hashtags. This type of advertising helps increase brand awareness and create widespread awareness.
Branded Effect: AR (augmented reality) effect or filter designed by the brand for users to use in TikTok videos. This type of advertising creates interaction and attracts user attention.
Spark Ads: Ads that allow the use of TikTok videos posted by other users to promote a brand’s products/services. This type of advertising builds trust and attracts user attention through user-generated content.

Search for new content

Finding new content also involves you searching and competing with other competitors, which I shared above but I want to reiterate. Simply because in the process of running Google Ads, many times you will encounter difficulties and run out of ideas.

At that time, referencing and searching for outstanding content on TikTok is what you should do. Here, I would like to suggest you to use TikTok Creative Center. This is a completely free tool provided by TikTok to advertisers or content creators on this platform.

Comply with TikTok Ads Policies

Complying with TikTok Ads Policies ensures you have a stable, error-free Google Ads run that creates a quality conversion loop. You imagine when you are running TikTok Ads, your account is suspended due to violating TikTok Ads policy. If everything returns to zero, it will be a pity.

Here, I would like to suggest you Rent TikTok Agency Account from GDT Agency. This is the solution that many businesses and advertisers are using to scale ads and overcome bans and restrictions from the platform.

Not only that, when using TikTok Agency Account, you can advertise with unlimited features. Using a large budget and scaling TikTok Ads will also not be difficult. Besides, we always have incentives for new customers, you can contact us immediately to receive the earliest support.

How To Run TikTok Ads For Shopify Effective?

The next part of this article focuses on sharing with you a few additional experiences that answer the question that how to run TikTok Ads for Shopify effective and increase revenue. So stay tuned.

Optimize everything possible before running an ad campaign

Once you understand the guide on how to run TikTok Ads for Shopify, you can create some suitable ads for yourself. But I want you to review your Shopify ads and website one more time.

Reviewing ads and optimizing the basics is something I do regularly. I don’t want my ad to be rejected or stuck in review because of small errors. So please pay attention to this.

Advertisements for new products

You need to prepare new creative content to keep up with new trends. And it’s perfect for promoting your new Shopify products. Newly launched products always receive attention from customers.

Customers are especially interested in the brand’s new fashion collections, curious about its differences. Or sometimes household products with new features. In short, advertising new products is essential if you understand the guide on how to run TikTok Ads for Shopify.

Advertise for the latest promotions

New promotions also receive attention from customers in addition to new products. Promotions or promotional product combos, promotional bundles are what customers want to see. They always feel like they are buying the product at a better price if your brand regularly launches attractive promotions.

Using TikTok Ads to promote such promotions is something I recommend you take the time to do. It will be really effective if you research and use TikTok Ads properly like the guide on how to run TikTok Ads for Shopify that I shared above.

Handle inventory items with Retargeting

The backlog of items on e-commerce platforms is something that nearly all businesses/brands have to face. If for too long a period of time, too many of those unsold products remain unsold, it will cost you money and be very tiring.

Here, you can use Retargeting to target audiences who have interacted with that product but have not yet taken action (not made a purchase). Or you can create a few discount campaigns that also use retargeting with a few attractive CTAs specifically for customers who have purchased before.

Listening to the voice of customers

More specifically, you need to analyze feedback, reviews, and social media interactions to better understand your customers’ needs and wants. You also need to respond to their requests quickly and professionally.

Customer satisfaction is expressed through reviews, which directly affect your website on Shopify (sometimes can affect website rankings on Google search results). So you also need to really care about customers.

Track, measure and optimize while running ad campaigns

To track and measure TikTok Ads for Shopify, you can use TikTok Analytics. In some cases you need a more specific assessment, you can use some 3rd party tools (of course you have to pay to use the full features).

Besides, in the process of tracking and measuring your ads, you will discover some abnormalities that your ads are encountering. At that time, you need to optimize some important components of TikTok Ads. So try to optimize your ads whenever possible.

Conclusion

My complete guide on how to run TikTok Ads for Shopify has covered all the most important things about how to run TikTok Ads for Shopify to increase product sales on Shopify. Shopify is a potential platform and if you know how to use TikTok Ads effectively, you can create breakthrough revenue with high profits. If in the process of running TikTok Ads, you encounter serious problems that are causing you to waste time and money, please contact GDT Agency to receive help from advertising experts with many years of experience in this industry.

Henry Duy

Henry Duy is the CEO and Founder of GDT Agency, and is a highly accomplished expert in Digital Marketing in the Philipines, Vietnam and the international market.

Was this helpful?

Yes

Thanks for your feedback!

You can contact us, with our experience in successfully deploying thousands of conversion advertising campaigns, GDT Agency confidently believes we can help you optimize effectiveness and maximize cost savings with advertising operations.