How To Resume An Instagram Ad: A Quick Handy Guide For 2024

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Author Henry Duy
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10m reading

Resuming ads is a basic skill all Instagram advertisers must know so that they can control their ads seamlessly. In today’s article, I will instruct you to resume an Instagram ad in quick steps. This handy guide also troubleshoots common issues you may encounter when taking ads up again on Instagram. Let’s begin!

How To Resume An Instagram Ad: A Quick Handy Guide For 2024
How To Resume An Instagram Ad: A Quick Handy Guide For 2024

Resume Ads On Instagram Meaning

Before we dive into the resuming process, let me explain what resuming ads on Instagram means. 

Resuming an Instagram ad is restarting the paused ad, making it go live again on Instagram.

Once the ad is resumed, it will start running again. Your payment method will continue to be charged until the end date or the total budget set before.

Resuming and pausing ads allows us to control their delivery, and at the same time, retain creatives, settings, and data.

>>> Related article: Why + How To Pause Ads On Instagram: 2024’s Clear Guide

How To Resume An Instagram Ad In 2024

Similar to pausing, you can resume an Instagram ad using 3 methods:

  • Resuming ads directly from the Instagram app.
  • Resuming ads from the Instagram website.
  • Resuming ads from Ads Manager.

Now that you have the roadmap, let’s explore the detailed steps for each.

Resume Instagram ads directly from the app

You can directly resume Instagram ads on mobile from the Instagram app. 

Here is how:

  1. Open the app.
  2. Tap your profile picture.
  3. Tap Professional Dashboard, scroll, and select Ad Tools.
  4. Look for the paused ad that you want to recommence.
  5. Tap on Resume.
  6. On the pop-up window, select Resume to confirm.
Resume Instagram ads directly from the app
Resume Instagram ads directly from the app

The status of the ad will change from Pause to Runs until…

Resume an Instagram ad from the Instagram website

You can also resume an Instagram ad on a desktop by following these quick steps:

  1. Go to Instagram.com.
  2. Click Profile > Ad Tools.
  3. Find the ad you want to restart and click Resume.
  4. Click Resume again to confirm.
Resume an Instagram ad from the Instagram website
Resume an Instagram ad from the Instagram website

Mission complete! Your ad is live again now. 

Resume ads on Instagram from Ads Manager

If your Instagram ads are created in Meta Ads Manager, you need to process them from there.

  1. Access Meta Ads Manager.
  2. Go to Campaigns.
  3. Select the ad you want to resume 
  4. Toggle on the switch next to the ad.
Resume ads on Instagram from Ads Manager
Resume ads on Instagram from Ads Manager

If the status turns blue, your Instagram ad is on. 

Congratulations! You’ve learned how to resume an Instagram ad. Follow my handy guide and you will be able to turn the paused ads on with ease.

Resume An Instagram Ad: Troubleshooting Common Issues 

If you cannot resume your paused Instagram ad, try these recommendations:

  • Check connection: Internet connection errors can interrupt your resuming process. Check the network connection status. You may try to restart your modem and router.
  • Press F5: Try to refresh the page or exit and open the app again. This may help resolve technical glitches. 
  • Update app: Make sure to update the Instagram app on your phone to the latest version to avoid incompatibility. 
  • Reset spending limit: Your Instagram ad may fail to run again because you have reached your account spending limit. On Instagram, go to Settings and Activity > Business tools and controls > Ad payments > Payment methods > Account spending limit > Edit > Change. Enter the new spending limit and click Save. 
Reset spending limit
Reset spending limit
  • Update payment information: Incorrect payment info can be the culprit. You need to confirm that your payment method info is correct. 
  • Contact support: Last but not least, if you have tried all the above and still cannot restart your ad, report the problem to Instagram. Open the app, go to the ad, shake the phone, and follow the on-screen instructions to send your report.

Conclusion

If you have read through my instructions, then the process to resume an Instagram ad should be as easy as ABC for you. Supposing the process doesn’t go smoothly, you may try my recommendations to fix the issue or contact us via the contact info below. Our advertising experts are ready to help. Stay updated on the latest Instagram advertising content by following GDT Agency. Happy resuming!

  • Henry Duy

    Henry Duy is the CEO and Founder of GDT Agency, and is a highly accomplished expert in Digital Marketing in the Philipines, Vietnam and the international market.

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