6 Tips To Make Facebook Ads For Solar Companies Effective in 2025

As a manager or owner of solar energy companies, using Facebook Ads for solar companies is an extremely accurate choice. However, running Facebook ads for solar services is not only about boosting your posts, but it’s also about reaching the homeowners who are ready to invest in a green future. With the increasing competition, just “setting campaigns and forgetting them” won’t help you achieve your goals. Therefore, in this article, we will show you 6 proven tips to help you attract qualified leads, lower your cost per click, and turn curious clicks into paying customers.

Facebook Ads for Solar Companies: Why They Are Essential Practices for Solar Companies?

Facebook Ads are not only another marketing channel for solar companies, but also a scalable, data-rich engine for generating qualified leads and educating customers. Imagine that when someone sees your solar ads on their Facebook newsfeed or “recommended solar installer in (city) Facebook group,” they will build a relationship immediately with trusted local providers. Our solar Facebook ads can bring to you:

• Hyper-Targeted Lead Generation: Solar systems are a consideration for purchase at a high level. With the power of Facebook ads, you can target your audience in diverse ways, such as by ZIP code, homeownership status, etc, to make your ads reach the client who is most likely to convert. 
• Cost-Effective Customer Acquisition: Compared to traditional media (billboards, print, radio), Facebook Ads offer a lower cost per lead. You can start small, test creatives, and scale only the campaigns delivering the best cost-per-acquisition.
• Education & Trust Building: video ads, carousel campaigns of Facebook ads allow companies to educate homeowners about products and installation methods, which can build trust before the first sales call. 
• Seamless Lead Capture & CRM Integration: Instant Forms, Messenger, and third-party integrations push leads directly into CRM systems or email workflows, speeding up follow-ups and improving close rates.
• Data-Driven Optimization: Detailed analytics such as click-through rates, cost per lead, and audience insights can help improve messaging and budget allocation to produce the highest ROI.

How Effective Is Running Facebook Ads For Solar Companies

In the process of providing agency account rental services to business owners, including solar energy businesses. I have more experience optimizing advertising for this type of product. Mr. Abyss – Marketing Director of Green Source company, headquartered in Caloocan, has used our account rental service from March 2022 until now, and he has had direct discussions with me about using Lead Ads, Facebook lead ads appointment scheduling, and Conversion Ads for solar energy products.

For a more intuitive view, take a look at the results table he shared with us:

During this period, Abyss used 2 main Ad Formats: Conversion Ads and Lead Ads. Besides that, he also used a few testing campaigns, A/B Testing, and Brand Awareness campaigns, but they only accounted for about 10% of the number of campaigns he ran.

During the period from the beginning of the year until now, he has spent nearly 33 thousand dollars on Facebook Ads. But the results were extremely good, especially during the period from early March to early June. During this period, his area, the Philippines, suffered from many storms. power failure. So during this period, he used a conversion campaign and made a lot of purchases of solar tiles and solar batteries.

To get the above results, he asked for our help, and we drew valuable experiences based on the specific factors below. From there, I helped him build an accurate advertising strategy, optimize ads, target audiences, and quickly increase sales.

6 Tips To Make Facebook Ads For Solar Companies Effective

Facebook is still one of the most cost-efficient ways for solar businesses to find potential customers who are ready to invest in clean energy. With the right Facebook ads strategy, you can lower the costs and increase appointment bookings. Below are 6 essential tips to make your Facebook ads for solar companies more effective and profitable.

Choose products to run ads at the right time

Choosing products to run ads at the right time is extremely important, especially with solar energy products. Because customers will not always need this type of product. They only need this type of product for situations where there is a severe power shortage or

If your budget for advertising is unlimited, you can promote all of your company’s products. However, if your company has a limited budget, you should choose products and services with the following factors:

• Solar energy products bring the most profit.
• Solar products are the most used by many people.
• Solar products are less competitive compared to competitors.

Besides, choosing the appropriate Ad format for that product type is also extremely important. It’s best to choose the right time to deploy conversion ads. Conversion ads are very effective at driving quick purchases, but they only work when the timing is right.

Target customers’ Facebook ads for solar companies

To achieve precise targeting, Abyss used low-budget engagement campaigns. As a result, he collected information from audiences on Facebook who needed solar batteries. When targeting customers, you must rely on the following demographic information:

• Geographical location.
• Age, gender.
• Interests, behavior.

If you’re not ready to get started with testing campaigns on Facebook. You can also refer to basic information about Facebook audiences who are interested in “Solar panel”, “Solar energy”, “Solar power” through AdTargeting. I have compiled some information with images below so you can understand clearly:

Advertising budget

Whether the Facebook ads campaign for solar companies is successful or not, balancing the budget details is extremely important. According to my personal experience in this field, the time from afternoon to evening will be the appropriate time to increase the advertising budget. In addition, this factor also depends on the size of the audience you are targeting.

Besides, you also need to monitor advertising status regularly to detect abnormalities and handle them promptly. If you don’t monitor regularly, your ads may be suddenly deducted or paused due to running out of budget.

Images/videos of Facebook Ads for Solar Companies

The image will be the first part that customers see when seeing an ad, so it plays a very important role. Therefore, when choosing images to run ads, you should use images that focus on the features and benefits of the product.

If you use videos to run ads, you should choose new and unique videos that customers have never seen. The most important part is the first part of the video; this is the factor that determines whether customers will continue to watch your ad or not.

Retarget your audiences

Many customers will be interested in the solar energy product you advertise, but for some reason, they have not yet converted to your ad. Maybe the moment they saw the ad, they were not ready to spend money on solar products because their home solar system was still working well.

But keep in mind that in the future, you can absolutely have conversion orders from such customers because you can choose another time with a better proposal for them. Therefore, these are very potential customers that you should not miss. What you need to do here is save their information and choose a more appropriate time to start implementing a retargeting advertising campaign.

CTA Button and Landing Page

If you want your Facebook Ads for solar companies to have high conversion rates, you should use CTAs properly. You can also use Link Description to write additional content that serves as a call to action. Sometimes you can also use promotional vouchers to encourage customers to buy products.

The landing page is where customers will go after finishing your ad. Therefore, you need to make sure the landing page has all the information about the product, including product specifications, product materials, product operating time, product price, main product tools, etc. On the landing page, I recommend using a few simple 2D graphics to highlight the purchase proposal and customer information collection form. The goal is to attract customer attention and stimulate product purchasing action.

In Conclusion

In short, Facebook ads for solar companies are the method that helps you increase sales quickly. Facebook Ads give solar companies a powerful edge by combining precise location targeting, detailed demographic filters, and persuasive creative formats. However, to achieve the highest efficiency, you must rely on the factors I mentioned above. If you need help resolving issues related to your advertising account or want to cooperate with a reliable agency to find an agency ad account for rent, please contact us immediately for the fastest support.

GDT Agency – Your Trusted Agency Account Provider

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