Why Are My Facebook Ads Not Spending? How To Fix It Quickly?

Facebook ads not spending is a problem that can affect your entire advertising campaign. You can rest assured that when you successfully plan and launch your campaign, it will help you bring in new purchases. But things will become complicated if this problem occurs, and things will get worse if you don’t know how to fix it. Please read today’s entire article by me to know why your Facebook ads are active but not spending. Besides, at the end of the article, we will guide you on how to quickly fix this situation.

Why Are My Facebook Ads Not Spending?

Facebook ads may stop spending for many reasons. But in the first part of this article, I will analyze the most common key factors so you can understand why your Facebook ads are not spending. These are policy violations, audience overlap, ad quality, budget-related issues, and account spending limits. Let’s follow along.

Policy violation

Policy violations are mistakes Facebook will never ignore. If your product or service is not on the ad permission list, Facebook will not allow your ad to be distributed, and the ad will certainly not be spent. Facebook has its own rules that you must follow if you want stable advertising. Some products and services that violate policies include food supplements, cosmetics, betting,…

Besides, Facebook will also restrict your account or suspend it if you have inappropriate advertising content. Facebook often detects and penalizes accounts with dangerous behavior such as redirecting users too many times, text content with strange characters, and containing banned words,… Please pay attention to this point to secure your ability to run ads.

>>> Related article: Let’s Find Out Facebook Ads Policy 2025 Updated

Audience overlap

When you have multiple ad groups and campaigns targeting the same ad audience, you’ll experience audience overlap. In this case, Facebook will prioritize the better-performing ads in the auction and ignore the remaining ads. This causes zero ad spend to appear.

Facebook Ads Help Center has already answered this issue. They say that overlapping ad audiences isn’t a bad thing, but it can cause ads to deliver poorly. And it also leads to the problem of your ads not spending. In my personal opinion, you should consider grouping ad sets with overlapping audiences to improve ad performance.

Low-quality ads

Low-quality ads could be the reason your ads aren’t spending. Don’t rush to increase your bid to win an auction. Optimize your ad components before considering other issues. You should always carefully check the advertising content, don’t be in a hurry.

The things that cause your ads to be underestimated by Facebook are related to techniques of hiding information, changing sentences, clickbait, or using sensational and exaggerated words,… If you commit any mistakes among these, you may be restricted from running ads on Facebook. This may also lead to ad delivery issues, and in some extreme cases, account suspensions.

Insufficient budget

Sometimes you are too focused on implementing advertising campaigns and do not pay attention to the remaining money in your Facebook ad account. So the not spending status can happen in this situation. If you have used up all the funds, your account certainly cannot spend to run ads. As a result, delivery issues happen.

In this case, you just need to deposit money to continue using Facebook Ads.

Although fixing the problem in this case is extremely simple, you should ensure that your funds are always sufficient. If you do not maintain your budget in good shape, it will affect your campaigns. You don’t want your campaigns to be interrupted by such basic errors, right?

Account spending limit

New ad accounts are limited in the amount they can spend each day. This is a proactive measure to secure Facebook’s system from abusive uses. 

If you have already spent up to your daily spending limit, all ads will stop spending. 

To get ads running, you need to increase your spending limit. Verifying your business and payment method can help. Complying with advertising policies and producing high-quality content may also raise this cap. 

Another way to dodge this is to rent aged and agency-level ad accounts that have higher daily spending limits.

Maximize Performance, Optimize Advertising Costs – Use Agency Ad Account

If you use Facebook Agency Account Rent from GDT Agency, you can advertise freely with special features. For those who don’t know, an agency ad account is a type of premium account that Facebook grants to reputable partners. GDT Agency is one of Facebook’s prestigious partners in the region. More especially, our ad accounts have no spending limit, so you can freely increase your budget to your desired amount. 

Currently, GDT Agency provides agency account rental services so you can freely advertise unlimited products and services. Advertise with an unlimited budget, no spending problems, and freely combine a large number of ad groups. Choosing to rent a Facebook advertising account from GDT Agency will help you have breakthroughs in your online advertising strategy. 

How To Fix Facebook Ads Not Spending Quickly?

To be able to solve this problem quickly. First, you need to check and know where you are making mistakes. Stay tuned for the next part of this article. I will guide you to fix this error quickly. Besides, there are some tips so you can avoid this situation. You can also refer to my previous content about how to add agency to Facebook ad accounts. This guide will help you know the way to take advice from the agency’s experts.

Combine ad sets with overlapping audiences

For ad sets with overlapping audiences, consider combining them. This will make your ads easier to deliver. In addition, it also has some very good effects. You can control and spend your budget accordingly. It also helps you reduce the time and budget needed during the machine learning phase. This is an extremely important technique in Facebook Ads that helps you optimize your ads effectively. It also helps you get easy-to-understand metrics to control your campaign. 

Use a content testing tool

To be able to advertise with peace of mind and ensure that your ads are safe and do not violate Facebook’s policies, you should use a few tools from third parties. These tools help you test your content before starting an advertising campaign. Several tools will help you test and evaluate all ad components. Some tools also help you evaluate ad performance. Although you need to subscribe to a paid plan if you want to use all the features, these tools are worth checking out.

To advertise comfortably without worrying about not spending ads and delivery issues, please follow the last part of this article.

Summary

Facebook Ads not spending is a common situation but will also have a big impact if you do not fix it promptly. Through this article of mine, I hope you will gain valuable experience so you can use Facebook Ads more stably. Any questions about advertising accounts will be answered by GDT Agency experts at the contact at the footer of this blog.

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