Pinterest Ads Vs Facebook Ads: Which One Is Better In 2025?

In a context where paid advertising has become a trend in the marketing industry, choosing the right paid advertising platform for your products and services is very important. In today’s article, we’ll talk about Pinterest ads vs Facebook ads. I will compare their key features side-by-side, analyze their differences, and discuss the pros, and cons to help you make the right choice in 2025.

Pinterest Ads Vs Facebook Ads: A Head-To-Head Comparison
Considering Pinterest ads or Facebook ads for your business? Both platforms can work great for advertising, especially for businesses with visually appealing products. However, the two options are different in many ways.
For the first part of this article, I provide a snapshot of Pinterest ads vs Facebook ads by comparing them side-by-side.
Feature | Pinterest Ads | Facebook Ads |
User Intent | Actively seeking inspiration, ideas, and products to buy | Casual browsing, connecting with friends, discovering content |
Visual Appeal | Highly visual platform, pins are designed to catch the eye | Strong visual capabilities, but text and links also play a role |
Audience | More female-skewed, focused on lifestyle, fashion, DIY, etc. | Broader audience, diverse interests, and demographics |
Ad Format | Promoted Pins blend seamlessly with organic content | Variety of formats (image, video, carousel, etc.) |
Targeting | Keyword-based, interest targeting, demographic targeting | Detailed demographic, interest, behavior, and custom audience targeting |
Longevity | Pins have a longer lifespan, can be saved and resurface later | Ads have a shorter lifespan, but retargeting is powerful |
Cost-Effectiveness | Generally lower cost per click (CPC) and cost per mille (CPM) | Can be more expensive, but offers a broader reach |
Best For | Visual brands, products with strong aesthetic appeal, long-term campaigns | Wide range of businesses, immediate results, broad awareness |
Both Pinterest ads and Facebook ads can help you boost your advertising and reach new potential customers. The toolset and features on these two platforms are also great. Besides, they all have certain drawbacks that you should beware of.
In the next section, I will analyze Pinterest ads vs Facebook ads pros and cons in detail.
Pinterest Ads: Best For Inspiration And Visual Storytelling
Pinterest is a social media platform, people use it like a search engine to discover and save new ideas and inspiration. This nature makes Pinterest a great place for businesses to tap into potential customers who actively search for shopping inspiration and ideas.
Pros of Pinterest ads
✔️What I like the most about Pinterest is its high-quality users who are already in a purchase mindset. According to Social Pilot, 93% of people use Pinterest for shopping plans. And 87% of them state that they have been inspired by Pinterest to shop.
✔️Pinterest is a visual-focus platform, it’s suitable for companies and businesses that want to advertise products and services with many media files, especially beautiful images.
✔️Pinterest users love beautiful and artistic images. They also absorb advertising content that raises brand awareness very quickly. Brand awareness advertising would be extremely relevant on this platform when compared to Facebook. Facebook is flooded with low-quality Brand Awareness ads., while Pinterest has a higher quality of users. Thus, the ability for you to create quality conversion orders will also be huge.
✔️Pinterest ads are typically cheaper than Facebook ads. So, how much do Pinterest ads cost?
A marketing agency’s survey found that on average, Pinterest advertising costs:
- CPC: $0.00 – $0.10
- CPM: $0.00 – $1.50
Cons of Pinterest ads
❌Talking about the disadvantages of Pinterest Ads, this is a platform that is quite picky about users and advertisers. You cannot have a diversity of advertising goals and ad formats like Facebook Ads. It is only suitable for certain items and services.
❌Pinterest Ads requires you to own the original copyright of the image above. This provision does not exist on Facebook Ads. You also need modern equipment to be able to produce high-quality images to run Pinterest Ads. Compared to Facebook Ads, you don’t need to invest too much money to have materials to run ads. You can edit beautiful images taken from everywhere to get started.
Facebook Ads: Best For Driving Conversions And Closing Sale
Facebook users primarily use it for social connections and interactions. Facebook ads work because they are highly personalized based on user preferences, which makes audiences feel more relevant and encourages impulse buying.
Pros of Facebook ads
✔️Talking about the advantages of Facebook Ads, this is an advertising platform with a large number of users of over 3 billion per month. The potential customer base is also extremely diverse in terms of demographics and interests. Therefore, the opportunity for you to promote advertising activities and generate profits is also very high.
✔️The next advantage of Facebook Ads is the great set of tools and features. It is extremely diverse from advertising goals to advertising genres. You can freely create ads with new ideas. You also have the option to target audiences that are highly engaged with your ads.
✔️Besides, Facebook Ads is extremely user-friendly, and it only takes a short time to understand the basic features. In my opinion, Facebook Ads’ tools and features are what keep it at the top of the paid advertising platform rankings.
✔️A big advantage of Facebook Ads comes from the cost you pay for advertising. Although the cost can be very high, Facebook Ads tools will help you optimize advertising components for maximum efficiency. Compared to the same amount of money you spend, Facebook Ads knows how to use this money most appropriately to maximize profits.
Cons of Facebook ads
❌ The first disadvantage of Facebook ads is the high competition. Facebook is now extremely diverse with many types of products and services being advertised. The competition with big and small brands is extremely high, they are also improving and optimizing advertising every day. If you want to seriously invest a large amount of money in Facebook Ads, you should have a solid amount of knowledge to get started.
❌ On average, it costs more to advertise on Facebook ads than on Pinterest. Here are some benchmarks for advertisers:
- CPC: $0.26 – $0.50
- CPM: $1.01 – $3.0
>>> Related article: Run Facebook Ads For Spotify To Increase 90% Conversions
Which Platform Should You Choose, Pinterest Ads Or Facebook Ads?
In my personal opinion, choosing Pinterest Ads vs Facebook Ads depends on your industry and the product you are trying to advertise. Let’s take a closer look at the suitability of products with these two types of platforms in 2025:
Industry | Pinterest Ads | Facebook Ads |
Fashion & Apparel | ✅ High-engagement, visually appealing products | ✅ Broad reach, diverse audience, retargeting capabilities |
Home Decor & DIY | ✅ Strong focus on inspiration and ideas | ✅ Broad audience, various ad formats for showcasing products |
Beauty & Personal Care | ✅ Visually-driven industry, focus on tutorials and trends | ✅ Wide audience, influencer marketing potential |
Food & Beverage | ✅ Recipes, food styling, visually appealing dishes | ✅ Broad reach, local targeting for restaurants and cafes |
Travel & Tourism | ✅ Dream destinations, travel inspiration | ✅ A wide audience, detailed targeting for specific interests |
Health & Wellness | ✅ Fitness inspiration, healthy recipes, wellness tips | ✅ Broad audience, potential for niche targeting |
Education | ✅ Online courses, educational resources | ✅ Wide audience, lead generation potential |
B2B | ❌ Less effective for B2B due to audience demographics | ✅ Wide range of B2B targeting options |
E-commerce | ✅ Product pins, shoppable ads | ✅ A wide audience, retargeting capabilities, dynamic ads |
For example, if you want to advertise photography services to photographers, you can choose Pinterest ads. Copyrighted and high-quality images will receive a lot of interaction. High-quality orders are also likely to appear because users on the platform are highly image-aware.
But if you want to advertise new promotions of photography services, you can choose Facebook ads because the platform’s great set of tools and features help you target more effectively. This is extremely important, it depends on each step in your advertising strategy so you must also be calm to make reasonable decisions. Don’t be too hasty and admit failure.
If possible, consider using both platforms to reach different audiences and achieve different marketing goals. In case your budget is limited, you can do A/B testing with a small spend to see which works better.
Closing Thoughts
Both Pinterest and Facebook are popular social media platforms for advertising, but they are different in many ways. To decide between Pinterest ads vs Facebook ads, you must consider your business goals, target audience, budget, content style, and the nature of your product.
To recap, Pinterest ads are unmatched in inspiring woman shoppers looking for ideas to buy. It’s cheaper and suitable for niches with visual-focused products.
In comparison, Facebook ads cater to a more diverse user base and are suitable for various products and industries. They are great for business scaling and converting.
By understanding the differences, strengths, and weaknesses of both platforms, businesses can make the right choice and thrive online.
If you have any questions about advertising, contact GDT Agency: Our advertising experts are here for you. Happy advertising!
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