Specific Steps To Target Facebook Groups With Ads 2025

It would not be exaggerated when claiming that Facebook Groups are truly a gold mines for those who want to reach highly engaged audiences. Facebook Groups will help you connect the people who’ve already shown interest in topics that related to your business. However, targeting Facebook groups with ads can sometimes be difficult because groups have their own terms that do not allow you to post or advertise on them. Therefore, in today’s article on how to target Facebook Groups with ads, we will guide you how to do it the right way!

Why Advertisers Should Target Facebook Groups with Ads

Before we delve into the detailed guide on how to target Facebook group with ads, let’s explore the reasons why targeting Facebook groups with ads is important, as well as why advertisers should target Facebook groups with ads.

Having difficulty in customer research

In the process of using Facebook Ads, you will certainly encounter certain difficulties in finding information about target customers. Sometimes it’s because your product creates new needs and it’s not yet available in the Facebook Ads toolkit.  

For the above reason, you need to use new methods to find information from groups on Facebook. For Facebook groups, they have good engagement for many products/services and may also include the product or service you are advertising.  The group members hold discussions on various topics, share their experiences, and ask for advice from their community. Therefore, the engagement rates will be higher than average.

Many active people in Facebook Groups

For groups and communities on Facebook, this is one of the places where a large number of people gather who are interested in a specific product or service. If you can target well, it is understandable that you have effective advertising.

Not only are customers who have watched your videos interested in your brand. New customers will also access videos because online interaction in groups is very high. They often tag friends or share on their personal pages if the content is good. That’s also a way for you to get new ad views.

Easy to advertise specific products and services

For groups and communities on Facebook, this is one of the places where a large number of people gather who are interested in a specific product or service. They have already positioned themselves as the ones who want to hear about the specific topics. It may be fitness, entrepreneurship, parenting, or any other niche subject; the group members are self-qualified prospects. Therefore, if you can target well, it is understandable that you have effective advertising.

In short, if you want to advertise on Facebook for specific products or services and there are Facebook groups talking about it, you should target Facebook Groups. It will bring you quality customers.

Trust and Community

The factors of trust and community are very significant. Members in a group usually trust the recommendations given by their fellow members which then makes them more open to the products or services that are of relevance.

Specific Steps To Target Facebook Groups With Ads

At the beginning of this article, I will show you specific steps to target Facebook groups with ads. Some tips for you to bring your ads to customers with demographics and interests in Facebook groups.

Create video then share it with groups 

This is the first step of targeting across groups. You should use videos related to your brand, but they should be videos that do not contain advertising content. The important thing here is for your viewers to feel attracted and you can attract people interested in your brand videos. You will start posting videos that are easy-to-watch content that is highly entertaining, viral, fun,…

For some groups that do not allow you to post videos, you can choose to post on the Page and share with the groups. The goal of these actions is to attract viewers and get initial information from people in those groups.

Create Ads campaigns target that audiences

Next, go to the Meta Ads Manager to target ads. This target is the people who watch the videos you post or share in groups, and these are the audiences you want to reach.

To do this, follow my visual instructions:

Step 1: Access Ads Manager, then select “Audiences”.

Step 2: Select “Create a Custom Audience” -> Select Meta Sources: “Video” -> Then click “Next”.

Step 3: The “Create a video engagement custom audience” window appears. What you need to do is click on the “Choose a content type” box -> Select one of the “Engagement” options (depending on the level of interaction of the audience in Facebook Groups with your video)

Step 4: Click “Choose videos” to find videos in Facebook Groups that you have posted before.

Step 5: In the “Video sources” section, select “Facebook page”. Next, in the “Facebook page” section, select the Page where you shared the video to Facebook Groups.

Step 6: Fill in the “Audience Name” field -> Click “Create audience” to complete the steps to target Facebook Groups with ads.

You should select audiences with higher interest in your brand, based on their video viewing time. If they feel your brand is familiar, and your video content is engaging, that’s a good sign, and those people will be more likely to act on your ad.

Note when using ads to target Facebook Groups 

The bonus part if you want to get new customers. In this part, what you need to do is learn more about the interests of customers in Facebook groups. They may not be in that Facebook group but have similar interests.

This is an important point that you need to pay attention to if you want to get new viewers and buyers. For example, coders and office workers have a hobby of decorating their desks. They are not in decorative buying and selling groups but clearly have interests related to these products. What you need to do is target people with similar interests to the groups you have been targeting before, thereby gaining new customers.

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Alternative Method To Target Facebook Groups

Next, I’ll show you another method that doesn’t use the Facebook Ads toolkit and can still target groups on Facebook. You can refer to the tool below:

Introducing the Lead Enforce tool

This website gives you a great tool to be able to target Facebook groups. Lead Enforce is unique compared to other 3rd party tools with some special offers and user-friendly interface.

When using Lead Enforce, you can directly extract data and information from audiences on Facebook Groups without using Facebook Ads. This gives you convenience and speed in operations because sometimes you are not sure that the videos you post on Facebook Groups are interactive. In certain cases, this tool can find accurate information from Fanpage followers. This gives you more options for targeting on Facebook.

Instructions for using Lead Enforce

To use this tool, follow my instructions below:

Step 1: You need to go to Lead Enforce to register an account. It will also take about 24 hours to register so please register early to use it.

Step 2: After registering your account, you can start using Lead Enforce to target groups on Facebook. First, click the “Create new” button as shown below:

Step 3: Next, fill in “Source name” field and select Source type: “Facebook”. Then select “Add sources”.

Step 4: Visit Facebook, find the groups that you want to target Facebook groups with ads and copy the link of that Facebook group.

Paste it into the “Links” field. Then select the green “Add” button as shown below:

Step 5: Select the yellow “Analyzing” button and wait for the tool to start analyzing data. It will take some time to collect customer information from Facebook Groups.

Step 6: When the analysis is complete, you can click the “Share” button to get user information.

Step 7: Click “Marketing” -> “Integrations”. Next a window appears, what you need to do is continue to click “Continue as…” -> Click “Add Ad Accounts”.

Step 8: Click “Select Ad Account” -> Tick “Accept the terms” -> Click “Save”. And so you have obtained information from the audience in the Facebook group to serve targeting while advertising.

Some notes when using Lead Enforce

This tool is free for users during the initial period of operation, specifically in the first 7 days. Of course, if you want to use all the features for a long time, you need to pay another amount each month. This tool offers monthly service packages with prices of $299, $239, $209, $179, respectively, depending on the features you want to use. Currently, I’m using the $239 plan and am extremely satisfied with the experience. Of course, I also combine it with the use of a Facebook Agency Account for rent to achieve the highest efficiency. I recommend using a combination of rented accounts from us for the best targeting and advertising results.

However, if you feel that this service package is too expensive compared to the amount of money you can spend on a targeting tool, you can sign up with many others to use it together. In short, at this price, you should consider it if you want to use it for a long time.

Common Mistakes to Avoid

Now that you understand the reasons why advertisers should target Facebook groups with ads, specific steps and alternative methods to target. In this section, let’s take a quick look at some common mistakes that advertisers often ignore:

• Over-Targeting: It is possible that the limit of audience size can be caused by adding too many targeting parameters. The algorithm of Facebook needs to be given a little bit of time to optimize its performance. First, go broad and then narrow down according to the data from performance.
• Ignoring Mobile Optimization: Members of Facebook Groups mostly access this platform by using mobile phones. You should make it certain that your advertisements, as well as landing pages, are working perfectly on mobile phones.
• Neglecting Ad Frequency: Repeatedly showing the same ad to the same audience will ultimately result in ad fatigue. Watch out for frequency metrics and change the creative when it gets too high.
• Skipping the Research Phase: Make no assumptions regarding the interests of group members. Take time to watch actual group discussions, recording the most common questions, problems, and the way people communicate.
• Ethical Considerations: When targeting Facebook Group members, you should observe the ethical standards, like using only the data that is accessible through Facebook targeting options to respect privacy. Provide real value rather than taking advantage of the trust that the community has. Your advertisements should suggest solutions to actual problems that are being talked about in these groups. Moreover, do not forget to be transparent about who you are and what you are offering. Misleading ads spoil both your reputation and the trust that is built in the communities.

Summary

It’s hard to deny that  targeting Facebook Groups with ads becomes a game-changer for marketers in 2025. Therefore, we hope that our guide on how to target Facebook Groups with ads can partly help you successfully target the right audience. 

If you really want to learn about new knowledge related to paid advertising on Facebook, please refer to Facebook Ads Blog. If during the process of using Facebook Ads Account, you encounter difficult problems, contact GDT Agency immediately to receive timely support:

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