YouTube Ads Vs Facebook Ads: What Is Your Decision In 2024?
YouTube Ads Vs Facebook Ads: These are two extremely potential platforms with a growing number of monthly active users. Which platform is suitable for advertisers in 2024? What advantages and disadvantages do these platforms have that need to be considered?
Please read the entire content in this article to learn specifically about it. I will go from easy to understand things to important knowledge and finally to in-depth content.
Overview Of YouTube Ads Vs Facebook Ads
The first part of this article will introduce these two paid advertising platforms for new advertisers to learn about. I will start analyzing Facebook Ads first.
About Facebook Ads
According to Sproutsocial, the platform boasts 3.065 billion active users on a monthly basis. This makes it the most used social media platform worldwide.
This is also an extremely potential platform for advertisers running paid ads.This platform has countless useful tools to find potential customers. It also has Ad Objectives and Ad Types for advertisers to deploy Ad Content to maximize revenue.
Besides, the measurement ability of Facebook Ads is also very good. It can export report files, and there are two versions of Meta Ads Manager available on computer and mobile for you to conveniently track ad campaigns anytime, anywhere.
About Youtube Ads
According to Engaiodigital, YouTube has more than two billion monthly logged-in users, with 500 hours of video content uploaded to the platform every minute.
On average, each visitor spends 11 minutes and 24 seconds on Youtube every day, and each visit to Youtube results in 6.5 page views on average.
YouTube Ads focuses on audiences who watch videos on the platform. It receives a large amount of data and a complex keyword search algorithm from Google. Therefore, the effectiveness of advertising with YouTube Ads is also very high.
Going deeper, because of the search algorithm, advertisers can easily target keywords with higher purchase intent (such as focusing on the keywords ‘Review’, ‘How to’ , ‘Buy’, ‘Get’, etc. This also makes generating revenue from YouTube Ads more feasible.
Comparison table of 2 platforms
Here, I have summarized a few criteria for general comparison of these two platforms. I’ll leave it below. If you want to go into a thorough analysis, continue reading the next content.
More specifically, I will summarize and analyze the most important things of the two platforms in the table below:
| Feature | YouTube Ads | Facebook Ads |
| Content format | Video-centric, long-form content, storytelling | Diverse formats (image, video, carousel, text), short-form content |
| Userintent | Actively seeking information, entertainment, tutorials | Casual browsing, connecting with friends, discovering content |
| Audience | Diverse demographics, wide range of interests | Broader audience, diverse interests and demographics |
| Targeting | Keyword-based, interest targeting, demographic targeting, placement targeting (specific channels, videos) | Detailed demographic, interest, behavior, and custom audience targeting |
| Ad Formats | Skippable/non-skippable in-stream ads, video discovery ads, bumper ads, outstream ads, masthead ads | Image ads, video ads, carousel ads, slideshow ads, collection ads, instant experience ads, lead ads |
| Cost | Varies depending on targeting, format, and bidding strategy | Generally lower cost per click (CPC) and cost per mille (CPM) |
| Engagement | High potential for engagement with long-form video content | Varies depending on ad format and targeting |
| Brand Awareness | Strong potential for building brand awareness through storytelling | Effective for reaching a large audience and increasing visibility |
| Lead Generation | Can be effective with lead form extensions and call-to-action overlays | Strong lead generation capabilities with lead ads and custom audiences |
| Conversion | Can drive conversions with targeted calls to action and retargeting | Effective for driving conversions with retargeting and various ad formats |
| Measurement | Detailed analytics on views, engagement, click-through rate, conversions | Robust analytics on reach, impressions, engagement, clicks, conversions |
| Best for | Brands with strong video content, products/services that require explanation, reaching a wide audience | Brands with diverse content formats, products/services that are easily explained, targeting specific audiences |
YouTube Ads Vs Facebook Ads: Specific Analyzing
The next section focuses on specifically analyzing these two advertising platforms. I will go from basic to complex criteria. I will also point out the similarities and differences of each indicator for your convenience. So please pay attention.
About audiences from 2 platforms
First is about audiences from Youtube and Facebook. You must pay attention to this because they are the basis for generating revenue for you. Basically, it has the following differences:
YouTube:
- Young people (18-34 years old) make up the majority.
- Users are interested in entertainment content, tutorials, music, and gaming.
- Tend to watch long videos and interact more with video content.
Facebook:
- Diverse audience with many ages and interests.
- Users visit Facebook to connect with friends and family, keep up with news, and get entertainment.
- Tend to watch short videos and interact less with video content.
Targeting options
Both platforms allow you to target ads to specific audiences based on a variety of factors, including:
- Demographics: Age, gender, location, income, education, etc.
- Interests: User’s preferences, interests, and behavior.
- Advertising target: User’s search and browsing history.
- Audience list: Your email list, customer ID, or phone number.
Usually, for Facebook Ads, I might use a few specialized skills like target Facebook Groups, create Custom/Lookalike/Saved Audiences, etc. It’s like being able to work with more industries with a lot of cool options for how to target and reach audiences.
Meanwhile Youtube Ads also has many ways to target audience. It relies on Google’s algorithm to find the right audience. What’s more special is that you can target by keyword, target Affinity/In-market/Data/Custom/Similar Segments or even Customer Match, things that Facebook Ads cannot do for me.
Ad Types
Both platforms offer a wide variety of Ad Types options. So you can deploy your advertising content in the most reasonable way. Basically, you can advertise on Facebook with many types such as:
I often use Video Ads, Image Ads and Carousel Ads in many situations. Simply because I always get good results from these 3 types of ads.
Next, about YouTube Ads, this platform also provides a large number of Ad Formats for you to choose from. Here is a list of them:
I quite like using Non-skippable Ads because the audience can stay longer with my ads. This is the type of advertising that Facebook does not have available.
Advertising costs
The cost to run ads on these two platforms is also clearly different. Basically, Advertising Costs depends on many factors. However, I will list a few typical indicators for you. The costs for different YouTube ad formats are as follows:
- In-stream: Average costs about $0.16 per view.
- Discovery: Average costs about $0.03 per view.
- Bumper: Average costs about $0.02 per view.
Unlike Youtube, the costs for different Facebook advertising formats vary in terms of indicators, specifically as follows:
- CPC: From $0.65 to $2 per click.
- CPM: From $5 to $15 per 1,000 impressions.
- CPA: The average cost across all industries is $18.68 (according to Blendcommerce).
For advertising costs, Youtube Ads receives a cheaper cost proposal than Facebook Ads. Because the competition on Youtube cannot be as high as on Facebook today. Advertising experts also believe that costs for Facebook Ads will continue to increase in the future.
YouTube Ads Vs Facebook Ads: Which Platform Is Perfect For You?
Should you choose YouTube Ads or Facebook Ads? Which platform is more suitable for your product/service? Stay tuned for the next content to learn how to identify it.
Determine your advertising goals
What do you want to achieve with your advertising campaign? Increase brand awareness? Boost sales? Generate leads? You must clearly determine before you want to start with YouTube Ads or Facebook Ads.
Facebook Ads are great for dropshipping, E-commerce or F&B projects (restaurants, drinks, food, cafes, bars, etc.) Simply because it has specialized approaches for these this sector. However, high competition is also something worth considering.
YouTube is very suitable for B2B business, as long videos on YouTube are closely controlled by advertisers in real time. It helps advertisers show correct ads to audiences at a specific time, increasing conversion rates.
Identify your target audience
Who do you want to reach with your ad? You also need to identify the Customer Persona. What information do they have? The platforms they usually operate on are YouTube or Facebook.
For certain products, determining the audience is an important thing that advertisers must learn before thinking about choosing an ad platform. Because this is a long story, with a special focus for the audience. So please pay attention to this.
Determine your budget
How much money do you have to spend on paid advertising? You must determine a budget to run ads. If your budget is large, you can use Facebook Ads and think about steps to scale and generate revenue dramatically.
Vice versa, for YouTube Ads, it is suitable for medium or small advertising budgets. However, the amount of money you need to spend to have quality long videos and short videos is something that must be considered.
However, if you are not too concerned about budget, you can choose both types of advertising. Because currently Short Videos on YouTube can be used in Facebook Reels. And these two approaches are getting more engagement and watch time from audiences in 2024.
What type of ad content do you have?
Do you have videos, images or text to use in your ads? If you only have beautiful images of your products/services but have not prepared attractive videos. You can only run Facebook Ads.
If you have diverse types of advertising content, long videos, short videos, perfect images, etc. It’s clear that YouTube Ads is a platform that cannot be ignored.
However, keep in mind that a mix of content types and methods is best. Because you need to clearly understand how they benefit your business. From there, gradually filter the best performing ad types to find the ‘Winning Ad’.
Summary
In short, choosing YouTube Ads Vs Facebook Ads requires considering many factors. The choice is yours. You Should consider all the best conditions that your product/service has. From there, you can compare the advantages of these two advertising platforms to make the final decision.
Choosing both of these platforms to advertise is not a bad idea. However, consider carefully to have a successful journey with paid advertising. Thank you for following my article. This article was written by an advertising expert from GDT Agency.
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